Hi, I'm Philayvane, an experienced graphic designer and art director currently based in Barcelona.
Hi, I’m Philayvane, an experienced graphic designer and art director currently based in Barcelona. Over the past several years, I have developed a strong background in campaign design, marketing materials creation, and brand consistency, while managing creative freelancers and coordinating studio photo shoots. I am passionate about creating graphic elements, illustrations, and adapting campaigns across various media formats.
I hold a professional bachelor’s degree in graphic and web design and have worked across editorial graphic design and freelance graphic projects. My fluency in multiple languages and my love for design tools such as Figma and Adobe Creative Suite help me deliver high-quality, visually compelling work that resonates with diverse audiences. I enjoy volleyball, DIY activities, and traveling in my free time.
Design of a promotional campaign for Father’s Day for Le Petit Ballon, a wine subscription brand. My role: Created custom illustrations and graphic elements Led the art direction of the visual identity (subway ads, digital banners, print inserts) Designed visual adaptations for various channels (urban advertising, social media, email) Goal: To create a fun and engaging visual universe while highlighting the wine subscription as a thoughtful gift idea.
Le Grand Paquet was a new product of Le Petit Ballon. It's a box of 6 wines, with a poster, wine cards, a gazette and a corkscrew. I worked on the packaging and the poster. We wanted a vintage vibes and the impression of receiving a large package from the North Pole for Christmas. I also did the set design here for the shooting.
Created detailed creative briefs for the illustration studio Managed feedback loops and oversaw the production process Ensured visual consistency with Le Petit Ballon’s brand identity Adapted the artistic direction to match monthly editorial themes
Art direction of the main visual for the Christmas campaign Designed a warm and playful Christmas universe made entirely of paper cut-out elements Produced the creative brief for the photoshoot (set design, props, styling direction) Adapted the visual across the landing page, e-shop, and digital media (emails, social networks) graphicdesigner illustrator photo setdesign
Worked independently to deliver creative solutions adapted to client needs and multiple media platforms.
Led campaign design and creation of marketing materials ensuring brand consistency. Managed creative freelancers including photographers, illustrators, and layout artists. Developed moodboards and set designs for studio shoots. Coordinated and setup photo shoots, adapted campaigns for various formats and media, and created graphic elements, illustrations, and marketing materials.
• Adaptation of campaigns across various formats and media • Creation of graphic elements, illustrations, and marketing materials • Coordination and setup of photo shoots
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