Hi, I'm Philayvane, an experienced graphic designer and art director currently based in Barcelona. Over the past several years, I have developed a strong background in campaign design, marketing materials creation, and brand consistency, while managing creative freelancers and coordinating studio photo shoots. I am passionate about creating graphic elements, illustrations, and adapting campaigns across various media formats. I hold a professional bachelor's degree in graphic and web design and have worked across editorial graphic design and freelance graphic projects. My fluency in multiple languages and my love for design tools such as Figma and Adobe Creative Suite help me deliver high-quality, visually compelling work that resonates with diverse audiences. I enjoy volleyball, DIY activities, and traveling in my free time.…

Philayvane Sydaphasavanh

Hi, I'm Philayvane, an experienced graphic designer and art director currently based in Barcelona. Over the past several years, I have developed a strong background in campaign design, marketing materials creation, and brand consistency, while managing creative freelancers and coordinating studio photo shoots. I am passionate about creating graphic elements, illustrations, and adapting campaigns across various media formats. I hold a professional bachelor's degree in graphic and web design and have worked across editorial graphic design and freelance graphic projects. My fluency in multiple languages and my love for design tools such as Figma and Adobe Creative Suite help me deliver high-quality, visually compelling work that resonates with diverse audiences. I enjoy volleyball, DIY activities, and traveling in my free time.…

Available to hire

Hi, I’m Philayvane, an experienced graphic designer and art director currently based in Barcelona. Over the past several years, I have developed a strong background in campaign design, marketing materials creation, and brand consistency, while managing creative freelancers and coordinating studio photo shoots. I am passionate about creating graphic elements, illustrations, and adapting campaigns across various media formats.

I hold a professional bachelor’s degree in graphic and web design and have worked across editorial graphic design and freelance graphic projects. My fluency in multiple languages and my love for design tools such as Figma and Adobe Creative Suite help me deliver high-quality, visually compelling work that resonates with diverse audiences. I enjoy volleyball, DIY activities, and traveling in my free time.

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Language

French
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Art director at Le Petit Ballon
January 3, 2022 - March 31, 2023
Led campaign design and creation of marketing materials ensuring brand consistency. Managed creative freelancers including photographers, illustrators, and layout artists. Developed moodboards and set designs for studio shoots. Coordinated and setup photo shoots, adapted campaigns for various formats and media, and created graphic elements, illustrations, and marketing materials.
Freelance Graphic Designer / Illustrator at Myself
September 24, 2024 - Present
Worked independently to deliver creative solutions adapted to client needs and multiple media platforms.
Editorial Graphic Designer at Merci Pour l’Adresse magazine
April 1, 2016 - April 28, 2017
Conducted graphic, iconographic, and typographic research. Designed magazine layouts and performed photo retouching to create engaging editorial content for the publication.
Graphic Designer at Le Petit Ballon
December 4, 2017 - October 29, 2021
• Adaptation of campaigns across various formats and media • Creation of graphic elements, illustrations, and marketing materials • Coordination and setup of photo shoots

Education

Professional Bachelor’s Degree in Graphic Design / Web Design at University Paris 13
January 1, 2015 - January 1, 2016
DUT in Information and Communication, Advertising at IUT du Havre
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality
    uniE621 Father's day campaign
    Design of a promotional campaign for Father’s Day for Le Petit Ballon, a wine subscription brand. My role: Created custom illustrations and graphic elements Led the art direction of the visual identity (subway ads, digital banners, print inserts) Designed visual adaptations for various channels (urban advertising, social media, email) Goal: To create a fun and engaging visual universe while highlighting the wine subscription as a thoughtful gift idea.…
    uniE621 Packaging
    Le Grand Paquet was a new product of Le Petit Ballon. It's a box of 6 wines, with a poster, wine cards, a gazette and a corkscrew. I worked on the packaging and the poster. We wanted a vintage vibes and the impression of receiving a large package from the North Pole for Christmas. I also did the set design here for the shooting.…
    uniE621 Valentine's Day
    a pattern for a Valentine's Day marketing campaign for a wine company.…
    uniE621 Covers for la Gazette
    Created detailed creative briefs for the illustration studio Managed feedback loops and oversaw the production process Ensured visual consistency with Le Petit Ballon’s brand identity Adapted the artistic direction to match monthly editorial themes…
    uniE621 Christmas Campaign – Le Petit Ballon (2022)
    Art direction of the main visual for the Christmas campaign Designed a warm and playful Christmas universe made entirely of paper cut-out elements Produced the creative brief for the photoshoot (set design, props, styling direction) Adapted the visual across the landing page, e-shop, and digital media (emails, social networks) graphicdesigner illustrator photo setdesign…