Father's day campaign

Design of a promotional campaign for Father’s Day for Le Petit Ballon, a wine subscription brand.

My role:

Created custom illustrations and graphic elements

Led the art direction of the visual identity (subway ads, digital banners, print inserts)

Designed visual adaptations for various channels (urban advertising, social media, email)

Goal:
To create a fun and engaging visual universe while highlighting the wine subscription as a thoughtful gift idea.