Philippe Gessner

Available to hire

I'm Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups.

About

I’m Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups. I specialize in crafting compelling marketing assets, growing mailing lists, running influencer campaigns, and turning data into actionable insights that drive growth. I love translating complex topics into human stories and leading cross-functional teams to align creative direction with business KPIs.

In every project I focus on measurable impact: expanding reach, increasing response rates, and continuously optimizing campaigns through clear KPI reporting. I thrive in fast-paced environments and enjoy partnering with design and product teams to deliver memorable experiences that boost loyalty and performance.

  • 21 years' experience
  • Joined October 2025

Languages

  • GermanFluent
  • EnglishFluent
  • Greek, ModernBeginner

Industry experience

  • Financial Services
  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Travel & Hospitality
  • Other
  • Telecommunications

More experts in München, Germany

Work experience· 6 roles

Founder & Digital Marketing Lead (Side Project) · holidayfind.deJan 2023 – Oct 2025 · 2 yrs 10 mos

Built and marketed a travel platform for personalized holiday experiences. Ran influencer campaigns (incl. Kathi Hummels), major driver of traffic growth. Established mailing list & newsletter program, scaling retention significantly. Launched Facebook & Instagram campaigns, growing community reach. Designed KPI dashboards and campaign reports with actionable insights.

Freelance Strategic Communications Consultant · Siemens ITJan 2022 – Oct 2025 · 3 yrs 10 mos

Built CIO Office social media program, doubling reach within 6 months. Designed targeted campaigns, raising IT product adoption to +30% user satisfaction. Translated AI and IT topics into stories for executives and employees. Partnered with designers to deliver visually consistent communication assets.

Freelance Digital Marketing Consultant · Allianz Group (Allianz Commercial, AGCS)Jan 2022 – Present · 4 yrs 11 mos

Designed adoption strategy and KPIs for Allianz’s global underwriting platform. Introduced Adobe Analytics, establishing a reporting framework and process optimization. Integrated AI features (e.g., Underwriting Co-Pilot) to improve personalization and efficiency. Collaborated with the Allianz Design Community to set new design standards for AI.

Mentor – Marketing & Communications (Side Project) · Google Launchpad AcceleratorJan 2020 – Oct 2025 · 5 yrs 10 mos
Managing Director & Communications Consultant · Creating Impact and ABW – Agencies for CommunicationJan 2019 – Oct 2025 · 6 yrs 10 mos
Digital Concept & UX Strategy · BBDO InterOne & PopNet MultimediaJan 2005 – Oct 2025 · 20 yrs 10 mos

Education

Master of Business Administration (MBA) · Ludwig Maximilian University Munich1993 – 1999

Majors: Marketing & Innovation Management

Certifications and awards

Guest Lecturer – FHKempten2014 – 2015
Best of Corporate Publishing – Gold2012
Guest Lecturer – Digital Marketing and Transformation2014 – 2015
Alfred-Gerardi Prize (Marketing & Communication)1999 – 2025

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