Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups. I specialize in crafting compelling marketing assets, growing mailing lists, running influencer campaigns, and turning data into actionable insights that drive growth. I love translating complex topics into human stories and leading cross-functional teams to align creative direction with business KPIs. In every project I focus on measurable impact: expanding reach, increasing response rates, and continuously optimizing campaigns through clear KPI reporting. I thrive in fast-paced environments and enjoy partnering with design and product teams to deliver memorable experiences that boost loyalty and performance.…I'm Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups. I specialize in crafting compelling marketing assets, growing mailing lists, running influencer campaigns, and turning data into actionable insights that drive growth. I love translating complex topics into human stories and leading cross-functional teams to align creative direction with business KPIs. In every project I focus on measurable impact: expanding reach, increasing response rates, and continuously optimizing campaigns through clear KPI reporting. I thrive in fast-paced environments and enjoy partnering with design and product teams to deliver memorable experiences that boost loyalty and performance.

Philippe Gessner

PRO

Marketing Strategist, Marketing Consultant, Digital Marketer, +2





I'm Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups. I specialize in crafting compelling marketing assets, growing mailing lists, running influencer campaigns, and turning data into actionable insights that drive growth. I love translating complex topics into human stories and leading cross-functional teams to align creative direction with business KPIs. In every project I focus on measurable impact: expanding reach, increasing response rates, and continuously optimizing campaigns through clear KPI reporting. I thrive in fast-paced environments and enjoy partnering with design and product teams to deliver memorable experiences that boost loyalty and performance.…I'm Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups. I specialize in crafting compelling marketing assets, growing mailing lists, running influencer campaigns, and turning data into actionable insights that drive growth. I love translating complex topics into human stories and leading cross-functional teams to align creative direction with business KPIs. In every project I focus on measurable impact: expanding reach, increasing response rates, and continuously optimizing campaigns through clear KPI reporting. I thrive in fast-paced environments and enjoy partnering with design and product teams to deliver memorable experiences that boost loyalty and performance.

Available to hire

München, Altstadt-Lehel, Germany

I’m Philippe Gessner, a freelance digital marketing consultant with over 20 years of experience across agencies, corporates, and startups. I specialize in crafting compelling marketing assets, growing mailing lists, running influencer campaigns, and turning data into actionable insights that drive growth. I love translating complex topics into human stories and leading cross-functional teams to align creative direction with business KPIs.

In every project I focus on measurable impact: expanding reach, increasing response rates, and continuously optimizing campaigns through clear KPI reporting. I thrive in fast-paced environments and enjoy partnering with design and product teams to deliver memorable experiences that boost loyalty and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

DaVinci Resolve Studio

Beginner

Beginner

Beginner

Beginner

Beginner

Language

German

Fluent

English

Fluent

Greek, Modern

Beginner

Work Experience

Freelance Digital Marketing Consultant at Allianz Group (Allianz Commercial, AGCS)

January 1, 2022 - Present

Designed adoption strategy and KPIs for Allianz’s global underwriting platform. Introduced Adobe Analytics, establishing a reporting framework and process optimization. Integrated AI features (e.g., Underwriting Co-Pilot) to improve personalization and efficiency. Collaborated with the Allianz Design Community to set new design standards for AI.

Freelance Strategic Communications Consultant at Siemens IT

January 1, 2022 - October 1, 2025

Built CIO Office social media program, doubling reach within 6 months. Designed targeted campaigns, raising IT product adoption to +30% user satisfaction. Translated AI and IT topics into stories for executives and employees. Partnered with designers to deliver visually consistent communication assets.

Founder & Digital Marketing Lead (Side Project) at holidayfind.de

January 1, 2023 - October 1, 2025

Built and marketed a travel platform for personalized holiday experiences. Ran influencer campaigns (incl. Kathi Hummels), major driver of traffic growth. Established mailing list & newsletter program, scaling retention significantly. Launched Facebook & Instagram campaigns, growing community reach. Designed KPI dashboards and campaign reports with actionable insights.

Mentor – Marketing & Communications (Side Project) at Google Launchpad Accelerator

January 1, 2020 - October 1, 2025

Mentored startups on storytelling, positioning, and go-to-market strategies. Guided founders on aligning creative products with audience growth and investor readiness. Supported design-driven startups in connecting creative assets with their markets.

Managing Director & Communications Consultant at Creating Impact and ABW – Agencies for Communication

January 1, 2019 - October 1, 2025

Directed projects for O2, Barmer, TUI, Kabel Deutschland, Parship. Relaunched Kabel Deutschland website incl. e-commerce, boosting conversion rates. Extended O2 online magazine, increasing reach & dwell time; won Best of Corporate Publishing – Gold. Directed Parship email marketing; redesigned flows, improving response rates by +25%. Managed Barmer magazine social media; drove visibility & subscriber growth. Delivered outreach campaigns with creative agencies & design studios to scale impact. Led interdisciplinary teams including designers & UX specialists; managed budgets > €250k.

Digital Concept & UX Strategy at BBDO InterOne & PopNet Multimedia

January 1, 2005 - October 1, 2025

Developed digital concepts for automotive, telecom & finance clients. Conceptualized and launched BMW’s first customer app 'MeinBMW' – pioneering digital loyalty initiative. Designed customer journeys to strengthen engagement and retention. Partnered with designers to align UX and brand identity.