Digital Marketing Coordinator at The Kingdom (AU)

Efficiently managed and optimized HubSpot portals for clients to ensure optimal performance and user experience. Conducted onboarding and training sessions to help clients use HubSpot effectively. Developed and implemented content strategies to attract, engage, and convert leads, including creating blogs, whitepapers, ebooks, webinars, and infographics. Employed lead-generation tactics such as calls-to-action and landing pages. Optimized marketing automation workflows for personalized communication via email and social media. Established analytics frameworks to measure marketing impact and refine strategies to maximize ROI. Managed technical website and email propagation for seamless client communications.

Marketing Manager at College Zone Australia (AU)

Streamlined and implemented student recruitment strategies targeting the Philippines market. Built and managed networks of offshore education agents. Created and executed marketing campaigns and organised recruitment events. Managed agent contracts and provided administrative support, including calls, emails, and social media communication. Generated launch schedules, advertising, direct and indirect marketing campaigns, promotions, and sales tools. Created and maintained website content and monitored social media advertising. Strategised and delivered marketing communications including copywriting, graphic editing, video editing, and social media management. Collaborated with CEOs, college directors, and visa agency relationship managers.

Marketing Manager at Star Education Consultancy Alliance (AU)

Conducted market research to analyze trends, competitor strategies, and student demographics. Developed and implemented annual marketing plans aligned with agency business objectives. Set SMART goals and tracked campaign performance. Developed brand identity focusing on trust and student-centric approach. Created marketing materials including websites, brochures, and social media posts tailored for Filipino students. Managed SEO efforts and online presence. Organised student recruitment activities and events such as info sessions and education expos. Managed relationships with local representatives and educational institutions.

Communications Supervisor at Digits Trading Corp. (PH)

Assisted marketing, accounting, purchasing, and distribution departments. Improved social media campaigns for brands including Beyond the Box, Digital Walker, Baseus, and Tasteless Food Group. Facilitated onboarding, training, and employee development. Generated monthly reports for management review. Managed social media accounts and client communications. Maintained positive company reputation and responded promptly to queries and reviews. Measured success of organic and paid social media campaigns. Defined and documented processes, workflow, and training materials to improve efficiency. Utilized Facebook, Instagram, and Twitter for marketing.

Marketing Manager at Thrive & Shine Co. Marketing Business (AU)

Copywriting, created monthly social media content calendars for Facebook, Instagram, and Linkedin. Strategized to increase online traffic to property sites through paid ads. Analyzed social media performance reports to improve brand presence. Launched and optimized paid social media campaigns. Managed organic social media content for multiple brands including Upzeez and Matcha Sisters.

Marketing Manager at 24x7 Direct Pty Ltd. (AU)

Planned, developed, and implemented strategic marketing plans resulting in consistent growth. Conducted market research to inform marketing tactics. Developed launch schedules, advertising campaigns, promotions, and collateral materials. Managed advertising campaigns on Facebook, Instagram, Linkedin, and websites. Oversaw pricing strategies to meet profitability goals. Delivered key marketing communications and copywriting. Collaborated with CEO and HR department.

Digital Marketing Coordinator at The Kingdom (AU)

Drove inbound marketing and multi-channel campaigns; built and optimized content, email, and social communications; implemented marketing automation workflows; established closed-loop analytics to measure impact on customer acquisition and retention; collaborated with C-level executives and education partners in Australia.

Marketing Manager at Star Education Consultancy Alliance (AU)

Assisted marketing, accounting, and distribution teams to improve social media campaigns. Facilitated onboarding and professional development for employees; managed content and events; delivered monthly marketing communications; built and maintained brand identity; developed strategies to engage student visa agents; oversaw digital marketing channels.

Marketing Manager at Thrive & Shine Co.

Developed and implemented strategic marketing plans; conducted market research; created and executed content and campaigns; built lead generation content; optimized marketing automation; established a strong brand identity and online presence; organized student recruitment activities; produced marketing materials and event assets.