Andi Ni

Led the full rebuild of a high-traffic Shopify store for a direct-to-consumer brand; implemented a custom Liquid theme from scratch; reduced mobile page-load time from ~4.2s to ~1.8s; delivered within the original launch deadline.

Led the full rebuild of a high-traffic Shopify store for a direct-to-consumer brand, implementing a custom Liquid theme from scratch. Optimized performance to reduce mobile page-load time from ~4.2s to ~1.8s; configured and optimized seven third-party Shopify apps (subscriptions, reviews, inventory sync); troubleshot API pagination and webhooks to improve checkout completion rate by ~12% over six weeks.

Shipped a Shopify-themed storefront for a pilot e-commerce client; inherited a slow Liquid codebase with no caching strategy; reduced home page LCP from ~3.6s to ~1.2s by lazy loading below-the-fold assets and replacing synchronous app scripts; authored runbooks for Shopify API rate-limit handling and web hook retries; improved on-call efficiency.