Starr Lim

Spearheaded migration and expansion of product offerings to Shopee; grew platform presence from 0 to 5,200 followers and drove significant sales growth. Designed and optimized ecommerce user interfaces for campaigns (Chinese New Year, Double-Digit Dates, Mid-Month Sales, National Day, Black Friday, Year-End promotions). Managed product listings across Shopee, Lazada, and TikTok; ensured accuracy and consistency. Used Google Analytics to track performance metrics and identify areas for improvement.

Associate Client Project Assignment - Mobile One (M1) at InfoSys Lim Technology

Managing Internet Application (IA) staging and production servers to ensure optimal performance and availability. Used PuTTY SSH client for server management tasks, including server restarts and creating test accounts for internal stakeholders. Troubleshooted technical issues promptly to minimize downtime and prevent interference with operations. Conducted User Acceptance Testing (UAT) for application updates to mitigate potential system risks.

Technology Associate (Client Project Assignment) - Mobile One (M1) at Infosys Limited

Managed Internet Application (IA) staging and production servers to ensure optimal performance and availability; used PuTTY SSH for server management; conducted User Acceptance Testing (UAT); addressed technical issues promptly to minimize downtime.

Student Photographer / Videographer at Singapore Institute of Technology

Filmed open house day events and produced video content for showcasing student activities.

Digital Design/ Marketing Trainee at Singapore Charity & Education Foundation

Collaborated with professionals; filmed open house day events; edited video content; supported digital design and marketing efforts.

Led social media management, planned and managed social media calendar to engage students; achieved 10,000 followers on Meta over 14 months with 1,200 new followers; managed Instagram housekeeping, enhanced visibility and engagement with relevant hashtags; responded to inquiries within 24 hours for prompt and effective communication.

Planned and managed the social media calendar for education marketing and communications. Executed campaigns across Meta platforms to increase engagement and reach. Achieved 10,000 followers on Meta over 14 months with 1,200 follower growth. Collaborated with cross-functional teams to launch course-specific landing pages, produced and curated posts and reels, and ensured alignment with branding and campaigns. Maintained website content updates and used Google Analytics to track performance and identify areas for improvement. Responded to student inquiries within 24 hours to ensure prompt communication.

Led education-focused marketing and communications; planned and managed social media calendars; produced campus updates; grew audience engagement; collaborated with cross-functional teams; launched course-specific landing pages; ensured brand-aligned website content.