With 20+ years of experience in strategic marketing, I specialise in helping successful entrepreneurs and businesses ($1M+ revenue) break through their growth ceilings. I provide a high-touch, high-performance marketing approach that blends precision strategy with masterful execution. My expertise spans integrated marketing strategy, automation, and scaling solutions that drive measurable business growth while maintaining authenticity. I believe marketing should be both strategic and human-centred, blending data-driven insights with creative execution to build strong, enduring brands. Key Areas of Expertise: ✔ Integrated marketing strategy + execution ✔ Long-term brand building + short-term activation ✔ Marketing automation + tech implementation ✔ High-performance scaling solutions ✔ Growth acceleration without sacrificing authenticity ✔ Leadership marketing advisory + strategic positioning I work with founders and businesses that value excellence and need a marketing partner who can deliver both strategy and execution. If you're ready to elevate your marketing, let’s connect! _Website not available. Sign in: https://www.twine.net/signup_

Sarah Cann

PRO

With 20+ years of experience in strategic marketing, I specialise in helping successful entrepreneurs and businesses ($1M+ revenue) break through their growth ceilings. I provide a high-touch, high-performance marketing approach that blends precision strategy with masterful execution. My expertise spans integrated marketing strategy, automation, and scaling solutions that drive measurable business growth while maintaining authenticity. I believe marketing should be both strategic and human-centred, blending data-driven insights with creative execution to build strong, enduring brands. Key Areas of Expertise: ✔ Integrated marketing strategy + execution ✔ Long-term brand building + short-term activation ✔ Marketing automation + tech implementation ✔ High-performance scaling solutions ✔ Growth acceleration without sacrificing authenticity ✔ Leadership marketing advisory + strategic positioning I work with founders and businesses that value excellence and need a marketing partner who can deliver both strategy and execution. If you're ready to elevate your marketing, let’s connect! _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

With 20+ years of experience in strategic marketing, I specialise in helping successful entrepreneurs and businesses ($1M+ revenue) break through their growth ceilings.

I provide a high-touch, high-performance marketing approach that blends precision strategy with masterful execution.

My expertise spans integrated marketing strategy, automation, and scaling solutions that drive measurable business growth while maintaining authenticity.

I believe marketing should be both strategic and human-centred, blending data-driven insights with creative execution to build strong, enduring brands.

Key Areas of Expertise:
✔ Integrated marketing strategy + execution
✔ Long-term brand building + short-term activation
✔ Marketing automation + tech implementation
✔ High-performance scaling solutions
✔ Growth acceleration without sacrificing authenticity
✔ Leadership marketing advisory + strategic positioning

I work with founders and businesses that value excellence and need a marketing partner who can deliver both strategy and execution.

If you’re ready to elevate your marketing, let’s connect!

Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Marketing Consultant / CMO / Agency Founder at Powered by Sarah Cann
January 1, 2016 - Present
Collaborating with diverse clients to develop growth strategies that drive market penetration and sales enablement. Demonstrated expertise in managing high-pressure situations and delivering results in fast-paced environments. Key areas include integrated marketing strategy and execution; long-term brand building and short-term activation; marketing automation and tech implementation; high-performance scaling solutions; growth acceleration while maintaining authenticity; and leadership advisory and strategic positioning.
Head of Marketing & Communication at Tennis Australia - Tennis Tasmania & Hobart International
August 1, 2023 - Present
Spearheaded integrated marketing communication campaign that achieved YoY fan attendance growth for the Hobart International WTA250 tournament. Implemented a dynamic digital marketing and CRM platform, doubling engagement and communication efficiency during peak campaign periods. Achieved double the player appearances and media mentions for 2024 Hobart International, establishing benchmarks recognised nationally and maintained for 2025.
Manager, Brand and Project Lead (The Off Season) at Tourism Tasmania
July 1, 2023 - October 22, 2025
Led the Off Season campaign, enhancing awareness of Tasmania as a desirable travel destination during cooler months. Cultivated strategic content partnerships with media outlets such as Rolling Stone Australia and Acast, resulting in increased visibility and engagement. Managed the Off Season PR activity with an external agency, including the non-traditional Off Cuts X Tasmania merchandise collection. Executed integrated marketing communication strategies that fostered successful stakeholder engagement and promoted exclusive offers from industry operators.
Head of Marketing & Communication - Hobart International at Tennis Australia
January 31, 2023 - October 22, 2025
Orchestrated the return of the WTA250 Hobart International after a two-year hiatus. Developed and implemented an insights-driven campaign that increased ticket sales revenue by 33% and attendance by 43% compared to 2020. Established new strategic paid media partnerships, enhancing campaign efficiency and effectiveness. Delivered the second most successful tournament in terms of sales and revenue since 2010.
Manager, International Student Recruitment & Communications at Queensland University of Technology (QUT)
January 1, 2021 - October 22, 2025
Expanded the marketing and digital communications team from 2 to 8 members, driving significant growth in international student recruitment. Developed and implemented a comprehensive marketing and communication strategy that increased lead generation and conversion rates across 13 priority markets. Awarded the Vice-Chancellor's Performance Award for outstanding team performance and innovative digital marketing initiatives.

Education

Mini MBA in Marketing at Marketing Week, London
January 11, 2030 - October 22, 2025
Leader as Coach at Ignite Leadership Coaching Certificate
January 11, 2030 - October 22, 2025
Graduate Certificate in Business (Integrated Marketing Communication) at Queensland University of Technology
January 11, 2030 - October 22, 2025
Bachelor of Business Management (Marketing) at University of Queensland
January 11, 2030 - October 22, 2025
Bachelor of Journalism at University of Queensland
January 11, 2030 - October 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services