Frubes Social Media Management

I led the end-to-end social media strategy and management for Frubes UK over a 24-month period, delivering a 200%+ increase in follower growth, a 136% uplift in engagement, and a 1,026% rise in impressions compared to the prior period. During this time, I achieved two viral campaigns that generated 2.5 million impressions and significant media share on TikTok—a platform entirely new to the brand. My remit encompassed content creation, managing partnerships with user-generated content creators and influencers, overseeing content negotiations and usage rights, and maximising the value of all assets across channels.