Yop UK Social Media Strategy

I led the social media management and creative strategy for Yop UK, focused on expanding brand awareness and engaging a broader audience beyond Gen Z, including parents and young adults. The project aimed to reposition Yop as a fun, relatable brand while maintaining its nostalgic identity.

Through a mix of influencer collaborations, viral TikTok content, and experiential marketing activations, I helped drive meaningful engagement and brand recognition across multiple touchpoints. This included developing creative concepts that bridged social and out-of-home experiences, ensuring consistency in messaging and tone across all channels.

I also supported Yop’s LinkedIn presence by producing content that documented campaign performance, highlighted influencer partnerships, and showcased the brand’s growing cultural relevance. The project successfully expanded Yop’s market reach and strengthened its connection with both new and existing audiences.

Key Contributions:
Developed and executed a cross-channel social media strategy focused on awareness and engagement.
Managed influencer partnerships, from outreach and content direction to usage negotiations.
Produced and launched viral TikTok content that resonated with target demographics.
Supported the delivery of experiential and out-of-home marketing activities.
Created LinkedIn content to highlight campaign outcomes and brand milestones.