Jus-Rol UK — Social Media Management & Brand Growth

I managed the end-to-end social media strategy and execution for Jus-Rol UK, one of the country’s leading pastry brands and a trusted household name stocked by partners such as Waitrose, Tesco, and Philips Home. Over a two-year period, I played a key role in significantly expanding their digital presence, driving engagement, and strengthening the brand’s connection with its audience.

Through a data-informed content strategy and consistent creative direction, I achieved a 2,014% year-on-year increase in follower growth and a 326% uplift in engagement. I also delivered two viral campaigns that collectively generated over 2 million video views and 720,000+ engagements, contributing to increased brand visibility and consumer affinity.

Beyond community management, I collaborated closely with the product innovation team, relaying social insights and consumer feedback to inform new product development and improvements. I also led influencer partnerships, managing end-to-end processes including outreach, briefing, content reviews, and negotiation across more than 20 creators.

Key Contributions:
Managed all social media channels and community engagement end to end.
Delivered a 2,014% YoY increase in follower growth and a 326% uplift in engagement.
Achieved two viral campaigns with over 2M video views and 720K engagements.
Partnered with over 20 influencers, overseeing briefing, negotiation, and content approvals.
Provided consumer insights from social media to support product innovation and development.