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4+ years of experience as a Marketing Designer, Content Generation Strategist, Art Director, and UX & Visual Designer across the Arts & Culture, Education, B2B Technology Services, and the HCI industries. Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media, partnering closely from concept through delivery across multi-functional teams to improve visual systems. Passionate about building accessible, typography and motion-led experiences that keep brand and product content consistent and measurable, while translating research and iteration into clear, concise user experiences.…4+ years of experience as a Marketing Designer, Content Generation Strategist, Art Director, and UX & Visual Designer across the Arts & Culture, Education, B2B Technology Services, and the HCI industries. Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media, partnering closely from concept through delivery across multi-functional teams to improve visual systems. Passionate about building accessible, typography and motion-led experiences that keep brand and product content consistent and measurable, while translating research and iteration into clear, concise user experiences.

Pranjal Sawai

Art Director, UX Designer, Content Designer, +7

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4+ years of experience as a Marketing Designer, Content Generation Strategist, Art Director, and UX & Visual Designer across the Arts & Culture, Education, B2B Technology Services, and the HCI industries. Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media, partnering closely from concept through delivery across multi-functional teams to improve visual systems. Passionate about building accessible, typography and motion-led experiences that keep brand and product content consistent and measurable, while translating research and iteration into clear, concise user experiences.…4+ years of experience as a Marketing Designer, Content Generation Strategist, Art Director, and UX & Visual Designer across the Arts & Culture, Education, B2B Technology Services, and the HCI industries. Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media, partnering closely from concept through delivery across multi-functional teams to improve visual systems. Passionate about building accessible, typography and motion-led experiences that keep brand and product content consistent and measurable, while translating research and iteration into clear, concise user experiences.

Available to hire

4+ years of experience as a Marketing Designer, Content Generation Strategist, Art Director, and UX & Visual Designer across the Arts & Culture, Education, B2B Technology Services, and the HCI industries. Delivered high-impact product/UI design, brand/identity systems, and content design for web, email marketing, print, and social media, partnering closely from concept through delivery across multi-functional teams to improve visual systems.

Passionate about building accessible, typography and motion-led experiences that keep brand and product content consistent and measurable, while translating research and iteration into clear, concise user experiences.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Expert

Expert

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Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

Urdu

Intermediate

Work Experience

Marketing & Social Media Designer at Flower City Arts Center

March 1, 2025 - November 16, 2025

Led the design and production of 15+ branded print and digital assets using Figma and Adobe Creative Suite (Illustrator, Photoshop, Acrobat, Lightroom) with AI-assisted edits to build responsive, accessible layouts; streamlined advertising materials for art classes, offers, memberships, and studio spaces; resulted in a 15% lift in local participation and referrals compared to the prior season.

Art Director at Typo Tale - Independent Project

July 1, 2023 - November 16, 2025

Directed creative direction and production for Typo Tale, an independent typography initiative reviving Pancha-tantra storytelling through experimental typography, shadow puppetry, and interactive media; designed and executed visual and web development processes to preserve India's traditional storytelling.

UX & Visual Communication Designer at 1st Line Partners

December 1, 2024 - December 1, 2024

Designed and launched a responsive website, established typography and color systems, and created content strategy. Built mobile-first wireframes in Figma and prototyped in Webflow, ensuring accessibility across devices and enhancing the site’s information architecture.

Marketing & Social Media Designer at Rochester City Arts Center

March 1, 2025 - November 17, 2025

Led design and production of 15+ branded print and digital assets using Figma and Adobe Creative Suite, with AI-assisted edits to build responsive, accessible layouts; developed colorway variations and typographic atmospheres; streamlined advertising for 8+ art classes, offers, memberships, and studio spaces, resulting in a 15% lift in local participation and referrals.

Art Director at TypoTale

July 1, 2023 - November 17, 2025

Led creative direction and production of TypoTale, an independent design initiative dedicated to reviving Panchatantra storyteller traditions through experimental typography, shadow puppetry, and interactive media. Designed and executed visual and website development processes to preserve India's traditional storytelling through typography projects (Manuscript, Pancha Tale Lamp, and multi-paneled zines) using screen printing and risograph techniques, achieving engaging exhibits and measurable audience interest.

UX and Visual Communication Designer at 1st Line Partners

December 1, 2024 - December 1, 2024

Designed and launched 8+ page website 1stLinePartners.com, starting with mobile-first wireframes in Figma; built in Webflow to ensure accessibility across desktop, tablet, and mobile; standardized content across marketing, web, and print to strengthen brand consistency.

Art Director at TypoTale (Independent Project)

July 1, 2023 - Present

Led creative direction and production of TypoTale, an independent design initiative dedicated to reviving Panchatantra storytelling traditions through experimental typography, shadow puppetry, and interactive media. Designed and executed visual and website development processes to preserve India’s traditional storytelling initiative through 5+ typography projects, paper sculpture (Manuscript), Panchatan tale lamp, and multi-paneled zines created with screen print and risography techniques, delivering historically grounded material to support exhibition planning and visitor/marketing content.

UX & Visual Communication Designer at 1st Line Partners (Madison, NJ)

July 1, 2024 - December 1, 2024

Designed and launched an 8+ page responsive website 1stLinePartners.com by starting with mobile-first wireframes in Figma, leveraging Auto-layout and Effects for components and multiple variations, then building in Webflow with accessibility across desktop/tablet/mobile, delivering consistent cross-device performance aligned with the brand’s goals. Created a comprehensive identity system including typography, color palette, iconography, and micro-interactions for cohesive brand and digital presence. Collaborated with marketing, development, and management using Microsoft 360 and iterative cadence to implement UX research findings and refine UI components, animations, and interactive features in Figma/Webflow for smoother user experiences.

Art Director at TypoTale - Independent Project

July 1, 2023 - Present

Led creative direction and production for TypoTale, reviving Panchatantra storytelling through experimental typography, shadow puppetry, and interactive media; designed visual and website development processes to preserve India’s traditional storytelling initiative; produced 5+ typography projects including Manuscript and Panchatan Tale Lamp.

UX and Visual Communications Designer at 1st Line Partners

July 1, 2024 - December 1, 2024

Led creative direction and production of TypoTale, an independent design initiative dedicated to reviving Pancha Tan storytelling traditions through experiential typography, shadow puppetry, and interactive media. Designed and executed visual and website development processes to preserve India's traditional storytelling initiative, through 5+ typographic art projects (Manuscript, Pancha Tan Lamp, and multiple zines created with screen print and risograph techniques), resulting in improved documentation and engagement. Directed the creation of a 24-page children’s story book, Clever Monkey and the Crocodile, distributed via Amazon KDP and Barnes & Noble, integrating typography and shadow puppetry and selling 12 copies. Developed an identity system for the website using Adobe Illustrator, Figma, and Framer to ensure consistent logo, typography, color palette, and visual language across print and motion media. Designed and launched TypoTale.com (6+ responsive pages) using Figma for wire

Education

Master of Fine Arts in Visual Communication Design at Rochester Institute of Technology (RIT), Rochester, NY