University of West Florida: OPS Digital Marketing Specialist (Temp)

Digital Marketer is needed in Pensacola, United States.

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Client: University of West Florida

Location: Pensacola, FL

Contract: Temporary

Job Summary:

• Collaborate with marketing team members to develop, implement, and manage a comprehensive digital marketing strategy to increase visibility, brand awareness, and engagement across all digital channels, including social media, search engines, websites, emails, mobile apps, video sharing sites, etc.
• Plan, develop, and execute robust digital programs and campaigns, including online advertising, social media, website marketing, mobile, etc.
• Write unique, creative, and engaging social media, email, and website copy.
• Craft engaging and easy-to-use landing pages as part of our marketing campaigns.
• Create timely content, graphics, motion graphics, videos, etc. in support of service offerings, programming, and initiatives that engage, educate, and inform aspiring and existing small businesses, policymakers, and partners.
• Maintain analytics, metrics, and campaign reporting on all digital marketing platforms.
• Stay Apprised of new developments in digital marketing, best practices, and the greater digital landscape to identify potential challenges and opportunities in the short- and long-term, e.g. Google updates and changes in algorithms.
• Additional duties as required.

Position Qualifications:

• Bachelor’s degree in digital/online marketing or related area of study
• Extensive experience with social media marketing - particularly Facebook, Twitter, LinkedIn, Instragram, and YouTube.
• Proficient with Adobe Creative Suite, particularly Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
• Experience with marketing or email automation applications such a Constant Contact.
• Experience with WordPress and an understanding of HTML and CSS.
• Proven experience in digital marketing, including search engine optimization and analytics, website strategy, graphic design, and content creation.
• Proven experience delivering and managing effective and innovative digital marketing and social media campaigns.
• Proven experience delivering a variety of digital assets, including online ads, websites, landing pages, social media applications, motion graphics, etc.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data.
• Strong oral and written communication skills.
• Strong interpersonal skills and the ability to manage multiple projects simultaneously.
• Willingness to take initiative and work independently.
• Ability to work in a team-based, collaborative setting
• Excellent communication and research skills are essential to the success of this position
• Ability to work efficiently and professionally in a fast-paced, deadline-driven environment.

Essential Functions / Job Duties:

• 30% - Collaborate with marketing team members to develop, implement, and manage a comprehensive digital marketing strategy to increase visibility, brand awareness, and engagement across all digital channels, including social media, search engines, websites, emails, mobile apps, video sharing sites, etc. - (Essential)
• 30% - Plan, develop, and execute robust digital programs and campaigns, including online advertising, social media, website marketing, mobile, etc. Write unique, creative, and engaging social media, email, and website copy. Craft engaging and easy-to-use landing pages as part of our marketing campaigns. - (Essential)
• 30% - Maintain analytics, metrics, and campaign reporting on all digital marketing platforms. Stay Apprised of new developments in digital marketing, best practices, and the greater digital landscape to identify potential challenges and opportunities in the short- and long-term, e.g. Google updates and changes in algorithms. - (Essential)
• 10% - Additional duties as required. - (Essential)