Amazon : Marketing Specialist - (1 year FTC)
Digital Marketer is needed in Milan, Italy.
This job has been crawled from the web.
Client: Amazon
Location: Milan or Madrid
Contract: Full Time
Job title:
Marketing Specialist - (1 year FTC), Amazon Fresh
Company:
Amazon
Job description:
DESCRIPTION
- This is a 12 months fixed term contract.
- Amazon is seeking an experienced, talented, dynamic & self-directed Marketing Specialist (12 months contract) to develop, execute, and evaluate customer-facing multi-channel strategies for marketing in Amazon Fresh.
- This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon.
- The person in this role is responsible for crafting lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention.
- He/she will also own Amazon Fresh customer metrics, and inform our editorial strategy based on that, implementing our brand positioning, and tone of voice.
- The ideal candidate must be able to think and act both strategically and to flawlessly deliver a comprehensive marketing plan.
- He/she should be innovative, leadership and team oriented, and an effective communicator.
- This individual must excel in managing and navigating cross-functional efforts and partnering with buying, design, customer experience, analytics teams as well as external agencies.
- The successful candidate will need to be a smart risk taker who can deliver big ideas while transforming roadmaps into scalable programs.
- We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
- Highly analytical, with a big focus on customer metrics.
- The role will be based in Milan or Madrid.
- Please, make sure to submit an English version of your CV when applying to this position.
Key job responsibilities:
- Influence the marketing vision and strategy for the program
- Deliver key customer lifecycle campaigns and promotions to deliver a step change in engagement and activation
- Understand who is our customer, own the customer funnel and main KPIs
- Own campaigns from end to end - manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting while achieving key performance metric goals and continually optimize existing and new campaigns
- Work with internal and external marketing teams to develop successful campaigns.
- Create and analyze performance metrics and make business decisions about future direction based on performance
- Evangelize program initiatives internally and externally to build awareness and drive participation
- Partner with various technical and business teams to build supporting automation
BASIC QUALIFICATIONS
- Multiple years of relevant work experience in online and offline marketing, brand management or related field
- Bachelor or Master’s degree or equivalent in Marketing, Business, or a related field.
- Highly analytical skills with advanced Excel capabilities and SQL knowledge
- Knowledge of current marketing measurement practices and attribution methods in online and offline channels
- Demonstrated experience using marketing metrics to drive business decisions
- Demonstrated experience owning multi-channel marketing programs end-to-end
- Proven track record of taking ownership and driving results
- Fluency in English.
PREFERRED QUALIFICATIONS
- Previous work experience in an international company
- Excellent presentation, organization and stakeholder management skills
- Exceptional interpersonal and communication skills, both written and verbal
- Ability to manage multiple competing priorities
- High comfort level with current marketing measurement practices and attribution methods in online and offline channels
- Fluency in Italian
Expected salary:
Location: Milan, MI
Job date: Thu, 04 May 2023 00:33:43 GMT
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