Amazon : Marketing Specialist - (1 year FTC)

Digital Marketer is needed in Milan, Italy.

This job has been crawled from the web.

Client: Amazon

Location: Milan or Madrid

Contract: Full Time

Job title:

Marketing Specialist - (1 year FTC), Amazon Fresh

Company:

Amazon

Job description:

DESCRIPTION

• This is a 12 months fixed term contract.
• Amazon is seeking an experienced, talented, dynamic & self-directed Marketing Specialist (12 months contract) to develop, execute, and evaluate customer-facing multi-channel strategies for marketing in Amazon Fresh.
• This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon.
• The person in this role is responsible for crafting lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention.
• He/she will also own Amazon Fresh customer metrics, and inform our editorial strategy based on that, implementing our brand positioning, and tone of voice.
• The ideal candidate must be able to think and act both strategically and to flawlessly deliver a comprehensive marketing plan.
• He/she should be innovative, leadership and team oriented, and an effective communicator.
• This individual must excel in managing and navigating cross-functional efforts and partnering with buying, design, customer experience, analytics teams as well as external agencies.
• The successful candidate will need to be a smart risk taker who can deliver big ideas while transforming roadmaps into scalable programs.
• We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
• Highly analytical, with a big focus on customer metrics.
• The role will be based in Milan or Madrid.
• Please, make sure to submit an English version of your CV when applying to this position.

Key job responsibilities:

• Influence the marketing vision and strategy for the program
• Deliver key customer lifecycle campaigns and promotions to deliver a step change in engagement and activation
• Understand who is our customer, own the customer funnel and main KPIs
• Own campaigns from end to end - manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting while achieving key performance metric goals and continually optimize existing and new campaigns
• Work with internal and external marketing teams to develop successful campaigns.
• Create and analyze performance metrics and make business decisions about future direction based on performance
• Evangelize program initiatives internally and externally to build awareness and drive participation
• Partner with various technical and business teams to build supporting automation

BASIC QUALIFICATIONS

• Multiple years of relevant work experience in online and offline marketing, brand management or related field
• Bachelor or Master’s degree or equivalent in Marketing, Business, or a related field.
• Highly analytical skills with advanced Excel capabilities and SQL knowledge
• Knowledge of current marketing measurement practices and attribution methods in online and offline channels
• Demonstrated experience using marketing metrics to drive business decisions
• Demonstrated experience owning multi-channel marketing programs end-to-end
• Proven track record of taking ownership and driving results
• Fluency in English.

PREFERRED QUALIFICATIONS

• Previous work experience in an international company
• Excellent presentation, organization and stakeholder management skills
• Exceptional interpersonal and communication skills, both written and verbal
• Ability to manage multiple competing priorities
• High comfort level with current marketing measurement practices and attribution methods in online and offline channels
• Fluency in Italian

Expected salary:

Location: Milan, MI

Job date: Thu, 04 May 2023 00:33:43 GMT