Mount Sinai Health System: Digital Marketing Manager Full Time, Freelance

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Client: Mount Sinai Health System

Location: Remote

Contract: Temporary, Full-time

Duties and Responsibilities

• As a Digital Marketing Manager you’ll work closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Content Management, Social Media) and larger Central Marketing team to provide 360-degree marketing and communication services for services areas. Manage budget associated with digital marketing campaigns for assigned areas.
• Edit and optimize website components (copy, page title/descriptions, and site architecture) to increase natural search engine rankings and drive strategic goals and messaging for priority service lines and departments.
• Performs the overall day-to-day management of multiple projects to ensure that project objectives are achieved within time/cost/quality constraints. Responsible for project documentation including project plans and status reports.
• Build and maintain effective working relationships with departments throughout the Icahn School of Medicine at Mount Sinai and the Mount Sinai Health System.
• Serve as the primary point-of-contact between the Digital and Social Media Department and priority service lines within the Mount Sinai Health System, providing strategic guidance and leading day-to-day project management and workflow.
• Cover the digital marketing responsibilities for the Cancer service area for a colleague while out on Maternity leave and aspects of the Cardiology service line.
• Stay ahead of industry trends by maintaining a thorough understanding of marketing best practices, new tools, relevant industry benchmarks, and KPIs

Minimum Education and Related Experience

• BA/BS degree in Marketing, Digital Marketing or related field, or equivalent work experience required.
• Five plus years of demonstrated work experience in -advertising, marketing communications, or related field
• Experience in health care marketing is a plus
• Experience in developing, writing, and presenting integrated marketing strategies
• Strong understanding of SEO, SEM, display, paid social, - and other marketing tactics
• Demonstrated experience conceptualizing and executing successful marketing campaigns
• Excellent written and verbal communication skills
• Experience identifying resources and managing and maintaining budgets
• Strong sense of urgency and ability to manage details while responding to changing priorities and feedback

Pay: $45.00 - $55.00 per hour