Vantage Point Consulting: CRO (Conversion Rate Optimization) Manager (TEMP)

Digital Marketer is needed in United States.

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Client: Vantage Point Consulting

Location: Remote

Contract: Temporary

Requirements:

• 3 years of experience
• Acquisition through amazon services
• Fully remote, but should be located in Seattle/NY/NJ as this is the manager’s preference. They can work their local hours…

Description:

Good storytelling starts with great listening.that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

About this role:

As a CRO Manager, you will be working within global marketing team. You will be responsible to convert interested visitors into happy listeners. Within this position you will work closely with the global acquisition team and the global product teams to improve the user journey for millions of users interested in audiobooks and podcasts. Your work to improve the conversion funnel performance is crucial for our ability to grow the business and making it easier for these users to enjoy moments of inspiration through outstanding stories.

Responsibilities:

• Define and execute a CRO roadmap based on user insights, the business vision, CRO best practice, international testing key learnings and analytics
• Ideate A/B test hypothesis in line with strategic goals to drive the testing roadmap
• Analyze and initiate qualitative and quantitative insights to gather testing ideas and define priorities
• Plan and execute A/B tests across websites to increase the conversion funnel performance
• Evaluate and document test performances and recommend follow-up measures
• Work closely with the global CRO teams, the brand team and designers as well as with external agencies to create user focused A/B test concepts. Continuously improve internal CRO workflows and processes related to the roadmap and backlog

Basic Qualifications:

• 5+ years’ experience in the online marketing or product management field with a proven track record of successfully executing and evaluating tests to optimize the online conversion funnel performance
• Experience with A/B testing tools (e.g. Adobe Target or Optimizely), Content Management Systems (CMS) and web analytics tool (e.g. Adobe Analytics or Google Analytics)
• Good communication skills towards different stakeholders such as global counterparts, marketing teams, product and design
• Fluent in English and ideally in at least one other major European language

Preferred Qualifications:

• Basic understanding of frontend technologies like HTML, CSS, JS
• A profound understanding of UX, usability and design