TargetCW: Content Marketing Manager

Digital Marketer is needed in San Francisco, United States.

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Client: TargetCW

Location: San Francisco, United States

Contract: Contractor

Pay rate: $55-$70/hour

6-month assignment with possibilty for extension

Responsibilities:

• Conceptualize and define content marketing projects that reflect our goals, campaign themes, and target personas
• Develop project briefs, messaging, and detailed outlines for content assets
• Lead content production of data reports, eBooks, short-form visuals, videos, blog posts, and webpages
• Partner with product marketing, demand generation, customer marketing, sales and creative to drive alignment on content topics and content-driven campaigns
• Review and edit all content to ensure is consistent with Coursera’s messaging, style, voice, and tone
• Support quarterly editorial calendar planning for content marketing
• Flex from editor to writer by reviewing all content deliverables and authoring content as needed

Basic Qualifications:

• 5+ years experience in content marketing, preferably for enterprise tech, higher ed or government
• Experience in developing and executing on content outlines and project briefs
• Demonstrated history of producing a variety of content such as eBooks, data reports, videos, webpages
• Background in writing, editing or communication
• Experience handling multiple projects at once and driving alignment across marketing disciplines, sales, and brand & creative
• Organizational skills and great attention to detail

Preferred Qualifications:

• Bachelor’s Degree in English, Communication, Journalism, or equivalent field
• Strategic, metrics-driven mindset with a passion for the art and science of content marketing
• Ability to analyze raw data and synthesize into compelling insights
• Conversant in Salesforce reporting and Marketo
• A demonstrable understanding of the evolving edtech landscape and the future of learning
• Experience writing for B2B