Homeboy Industries: Interim Marketing Manager – Creative Services & Social Media

Digital Marketer is needed in Los Angeles, United States.

This job has been crawled from the web.

Client: Homeboy Industries

Location: Los Angeles, CA

Contract: Temporary

Position Overview

Please note that this is a temporary assignment; anticipated start date is August 21, 2023 and end is January 26, 2024 (subject to change). This is a hybrid position with 4 days in the office and 1 day working from home. This position is located at the 130 Bruno Street campus.

The Marketing Manager – Creative Services & Social Media team member plays a key role that will drive community growth, engagement, loyalty, and donations by leveraging the strength of the Homeboy Industries (HBI) brand across all online and offline platforms. Working closely with the Marketing Director, the Marketing Manager will create and execute marketing initiatives that drive awareness and loyalty of the HBI portfolio of brands. Additionally, by creating compelling photography, videos and copy, the Marketing Manager will own the management of the organization’s online presence.

The key priority projects for this role during this time include, but are not limited to:

• CEO Fall letter mailing – second week of September
• Homeboy 5K on September 23, 2023
• Manage marketing consulting team
• Q4/End-of-Year Giving
• Giving Tuesday digital campaign (email and social media)
• Two direct mail campaigns with digital/email versions
• Annual Gala Lo Maximo preparation
• Manage Brand/key art development
• Save the date
• Support and collaborate with Social Enterprise Marketing Manager for holiday giving promotions
• Support and collaborate with Media Relations Manager on monthly email creation and distribution

This exciting position holds great potential for someone who wants to grow in their career while directly making an impact in people’s lives. With an actively engaged social following of 300K+ as well as an established email audience, the Interim Marketing Manager will independently lead initiatives that have to potential to reach hundreds of thousands of people daily.

In order to effectively communicate on Homeboy Industries’ platforms, the Manager will be expected to actively engage in the mission and vision of the organization. Additionally, they should be able to work well with a wide population of people ranging from clients and outside agencies to donors and senior staff.

This position requires someone who is nimble, pro-active and can work with little direction. They must have a bias for action and positivity. Additionally, as a member within the Development Team they should be able to prioritize a full workload with focus and finesse.

Key Responsibilities

Marketing - 60%

• Execute on development fundraising campaigns that drive entry-level giving (e.g., Giving Tuesday, monthly giving, annual giving, peer-to-peer giving, and specific projects)
• Lead creative efforts related to supporting HBI’s myriad social enterprises (e.g. Homeboy Bakery, Homeboy Farmer’s Market, Homegirl Catering, Homeboy Silkscreen, etc.). Ranging from creating graphics and copy for online promotions to designing coupons and menus.
• Serve as project manager in the production of marketing collateral. Working directly with print vendors and creative agencies to develop projects.
• Create marketing collateral for annual organization events (e.g. Homeboy 5K Run/Walk, Lo Maximo, Family Picnic, etc.).

Digital Marketing - 40%

• Work with Marketing Director to refine and execute against digital marketing strategy
• Serve as primary community manager for HBI on all social media platforms (primarily Facebook, Twitter, Instagram, LinkedIn). Core responsibilities include answering all inbound queries, proactively engaging with supporters within organizational guidelines, and escalating urgent needs for swift organizational response.
• Manage daily social content editorial calendar; coordinate with internal team and external team members to receive necessary approvals and assets in order to launch.
• Interview clients and copyright stories that speak authentically and ethically of their journeys toward transformation.
• Analyze and report on digital marketing campaigns and recommend ways to improve.
• Monitor online conversations and recommend opportunities to communicate relevant, engaging stories across social channels.

Qualifications

• Bachelor’s Degree from an accredited four-year college or equivalent experience.
• 4+ years communications or marketing experience in an agency, nonprofit, or corporation
• Professional experience managing branded social networking channels such as: Facebook, Twitter, Instagram, Youtube
• Strong written communication skills, with excellent grammar and spelling and outstanding attention to detail
• Self-motivated, independent with the ability to work well within a team
• Flexible; possessing and entrepreneurial spirit with the ability to wear different “hats”
• Meet tight deadlines, often times on short notice
• Problem solver with a bias for getting things done
• Team player who looks for opportunities to contribute to overall team success
• Ability and willingness to work occasional evenings and weekends for events and offsite promotions

Desired Skills

• Keen design eye for creative that amplifies our mission and message of kinship, hope, and humanity
• Experience using Mailchimp, Blackbaud, Wordpress, and/or other CMS
• Computer skills (Mac proficiency required): Microsoft Word, Excel, PowerPoint and Outlook
• Knowledge of Twitter, Facebook, Instagram, LinkedIn, YouTube best practices
• Personal interest in emerging technology, with demonstrated participation in social media
• Basic video editing skills (iMovie or other)
• Basic photography / photo editing skills
• Adobe Creative Cloud (Photoshop, Illustrator, Lightroom, In Design, Reader)
• Familiarity with Google Analytics, Facebook Insights, Twitter Analytics and/or other analytical platforms