LAist: Associate Producer, Social Media (on call)

Assistant Producer is needed in Pasadena, United States.

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Client: LAist

Location: Pasadena, CA

Contract: Part-time

Who We Are:

Southern California Public Radio (SCPR) is a member-supported public media network whose mission is to strengthen the civic and cultural bonds that unite Southern California’s diverse communities by providing the highest quality news and information service on air at LAist 89.3, online at LAist.com and through LAist Live Programming & Events. Since our founding in 1999, SCPR has been a fast growing, innovative, multi-platform public service newsroom. Every day, our staff helps audiences catch up on the latest headlines, solve the complexities of life in Southern California, and connect curious communities to one another.

Position Summary:

The LAist newsroom is looking for an on-call social media associate producer to help grow our audience by making content that is useful, engaging and inclusive.

Position Responsibilities:

• With fellow social media producer, implement a cohesive social strategy across LAist accounts that will increase reach and engagement.
• Understand and deploy our promise to practice diversity, equity and inclusion in how we assign edit, produce and distribute our journalism.
• Identify the most shareable and newsworthy nuggets from stories and show segments and then translate them into native social content or social assets that can drive traffic to our site, our live streaming or generate awareness about our linear broadcast programming.
• Populate social news accounts with content that can perform organically when our audiences are active
• Pitch compelling headlines to drive clickthrough and engagement
• Proactively collaborate with colleagues on ways to drive traffic to the most critical stories
• Collaborate with social stakeholders in marketing and audience development
• Help keep the newsroom informed of any news events or news tips that come through social media, either via tips, DMs, trending topics, or general traffic
• Create platform-specific content that supports the newsroom’s mission of producing impactful journalism
• Understanding of how to jump into major breaking news events at any hour to help drive newsgathering and distribution, and prevent the spread of mis-information
• Creatively use evergreen content from our organizational archives
• Engage with audiences as appropriate on social channels to make sure they feel a strong connection to our journalism and journalists.
• Additional duties as assigned.

Required Education and Experience:

• Bachelor’s degree or equivalent work experience.
• Two or more years of production, editorial or related experience.

Required Skills. Knowledge and Abilities:

• Experience building a social media audience
• Ability to support an inclusive and diverse workplace
• Excellent writing skills, particularly with headlines.
• Ability to write clean, concise, error-free copy
• A sharp eye to spot errors and typos
• Knowledge of social newsgathering and verification techniques, and the ability to identify newsworthy items in the din of social chatter
• Understanding of common web analytics tools, including Google Analytics, Sprout Social, and Chartbeat, and how to use data to drive strategic decisions
• A nuanced understanding of LAist’s voice, the importance of fair and accurate social content, common journalism ethics
• Excellent multitasking skills
• Knowledge and understanding of how to use all mainstream social media platforms and an eye for emerging ones that could benefit the newsroom
• Ability to quickly learn basic content management systems
• Experience using photoshop in journalistically ethical ways
• Intuitive sense of how to join an emerging conversation on social media in an authentic way
• Familiarity with local and regional news in Southern California
• Become and remain a member in good standing of SAG-AFTRA by the thirtieth (30th) day of employment

Preferred Skills/ Experience:

• Fluency in Spanish or another language commonly spoken in Southern California
• Knowledge of L.A. history and current events
• Experience in journalism
• Experience successfully navigating social media during a breaking news event

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position with or without reasonable accommodation.
• Ability to manage some work outside of standard office hours as needed.
• Physical Demands:
• Required to move about in an office environment and sit for extended periods of time
• Required to move about in the community
• Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions:
• Moderate noise level