University of Kansas: Social Media Student Coordinator Student Hourly

Social Media Freelancer is needed in Lawrence, United States.

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Client: University of Kansas

Location: Lawrence, KS

Contract: Temporary

Position Overview

The Social Media Student Coordinator is a key member of the Admissions Marketing team and manages projects to market the KU Office of Admissions. The Coordinator is responsible for planning and implementing strategic digital marketing activities such as Admissions’ social media presence and marketing content on top influencer sites. The Coordinator’s focus will be to generate high-quality and diverse leads, drive event registrations, engage prospective students, and increase the number of applications.

Job Description

Social Media (70%)

• Plans and implements digital marketing content strategy across social media channels
• Develops and maintains the digital marketing content calendar, designing and writing content, based on marketing goals and messages
• Creates new social media campaigns coordinating efforts across distribution channels
• Enhances content by developing photography and video assets
• Works with current students to garner student-generated content and social posts

Event Promotion (30%)

• Collaborates across Admissions to coordinate promotional activities for recruiting events
• Plans, Implements, and Optimizes event promotion strategy and presenting recommendations
• Posts, edits, and adds captions to recorded events
• Creates, updates, and maintains the event listing on external websites as well as key influencer sites
• Designs and creates materials for events using a suite of creative software

Required Qualifications

• Current enrollment as a KU Journalism Student in at least 6 credit hours.
• Must have good written and oral communication skills as evidenced by application materials.
• Prior experience with social media coordination.

Preferred Qualifications

• Flexible schedule, dependable and a self-starter
• Ability to work with diverse populations
• Enthusiasm to positively represent the University of Kansas
• Ability to be well organized and possess good time management skills