Wine & Spirit Education Trust : Brand & Marketing Manager - 1 year FTC

Digital Marketer is needed in London, United Kingdom.

Client: Wine & Spirit Education Trust (WSET)

Location: London, UK

Contract: Not Found

WSET’s Purpose

WSET’s purpose is to empower people through inspiring learning experiences all over the world. We offer a comprehensive suite of globally recognised qualifications covering wines, spirits and sake. We are the world’s leading provider of qualifications in wines, spirits and sake, delivering over 140,000 exams each year to candidates in over 70 countries via our network of Approved Programme Providers (APPs).

Company Culture and Background Check

The successful applicant will contribute to a culture of integrity, empowerment, dynamism, and inclusivity within WSET. Any offer of employment or your ongoing employment is conditional upon the successful completion of a thorough background check by an independent third party.

Opportunity for Marketeer

This is an opportunity for a passionate marketeer to develop their skills as part of a growing and vibrant marketing team. You will support the Head of Brand and Digital Marketing and the Head of Events and Partnerships. You will be responsible for development and management of global brand assets, regional marketing plans and management of regional events. Your day-to-day role will involve working closely with the global marketing, commercial strategy and account management teams to deliver the global marketing strategy, helping us to deliver our strategic imperatives.

Responsibilities

• Developing annual plans for regional marketing activity in line with global marketing and commercial strategies using candidate/market insight
• Acting as brand guardian supporting the correct use of our brand guidelines and tone of voice across all touchpoints
• Managing global marketing assets, including creation of new assets to support account management and commercial strategy teams, to deliver on brand, on time and in budget
• Managing translation of marketing assets into other languages as needed
• Managing global candidate survey analysis and support on customer surveys
• Monitoring market trends and competitor activity in focus markets
• Managing WSET’s presence at key regional events in line with global events processes and KPIs
• Supporting the development and execution of global WSET-owned events for maximum regional impact
• Reviewing and managing existing regional marketing partnerships alongside identifying and agreeing new partnerships in line with the regional plan and the global marketing strategy

Skills and Competencies

• Demonstrable experience in marketing including brand and events management
• IDM/CIM qualification in marketing or equivalent
• Experience of briefing and managing design agencies
• Proficiency in using design software (ideally Figma and/or Adobe Creative Cloud), email marketing platforms (ideally Dot Digital), Google Analytics, CRM platforms (ideally Microsoft Dynamics) and Survey Monkey/Customer Voice
• Experience in working in APAC, EMEA and US markets
• A keen eye for detail and excellent copy-writing skills
• Exceptional written and spoken communications skills

Personal Attributes

• Positive, dynamic and creative with a problem-solving approach
• Team oriented with an ability to work collaboratively with many different external and internal stakeholders
• Organised and able to manage multiple tasks and projects
• Self-starter with the ability to manage time effectively and meet deadlines
• A strong communicator with excellent relationship-building skills
• Strong analytical skills and data-driven thinking
• An interest in further education and/or the drinks industry

UK Benefits

• Annual Leave - 27 days pa + public holidays, increases with service; ability to buy/sell 5 days
• Pension (options available after three months)
• Health insurance (after three months)
• Eye voucher scheme
• Food and drink in the office
• Season ticket & gym membership loan scheme
• Group income protection scheme
• EAP 24/7 confidential help and support from trained counsellors and advisors
• Death in service
• Enhanced family friendly leave and pay
• Celebration vouchers
• Cycle2Work scheme
• Discretionary bonus
• Development - WSET’s in-house training and qualifications in Wines, Spirits and Beer as well as other professional development opportunities