Diageo - Marketing Manager

Digital Marketer is needed in Chicago, United States.

Client: Diageo

Location: Chicago, IL

Contract: Temporary

Job Description

This temporary assignment will be working with Diageo, the world’s leading premium drinks company, overseeing day-to-day marketing strategy, social media, and brand activations for the Chicago Open Gate Brewery. The role involves managing third-party operators and collaborating closely with internal brand and location teams.

Requirements

• 3-5 years+ marketing experience in beverage alcohol, hospitality, or destination/experience.
• Experience working in hospitality, product innovation (particularly beer), and brand activations preferred.
• Experience building and executing strategic plans, integrated marketing programs, and consumer engagement tools.
• Ability to analyze data and specific market information while recommending business action steps.
• Proven success in fast-paced, fluid environments where independence, self-initiation and bias for action are required.
• Effective budget management and experience with performance reporting.
• Demonstrate ability to enroll and motivate a complex stakeholder organization.
• Being an ambassador for the location(s).

Role Responsibilities

• Accountable for driving market awareness and site visitation for the OGBs.
• Owns the communication and messaging for OGBs, including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM, and related third-party and agency management.
• Delivers best-in-class on-site Guinness experience that drives brand love, emotional engagement, and trial among local community and tourism traffic.
• Acts as liaison with local community, brewing industry, government, and others as needed.
• Responsible for site-specific content creation and creative direction, including onsite signage and retail merchandise.
• Partners with Regional Marketing Managers and the Guinness brand team for local market sponsorships and collaborations.
• Manages internal and external stakeholders on OGB workstreams, ensuring compliance with Diageo Marketing Code.
• Collaborates with Operations Managers and third-party operations partners for on-site activations.
• Evaluates the effectiveness of marketing activities and consumer outreach tools.
• Handles budget management and performance reporting.

Additional Information

Flexibility is key to success, and candidates are encouraged to discuss their needs regarding flexibility from day one. Diageo places a strong emphasis on creating an inclusive culture and celebrating diversity in all forms.

Work Authorization: US Citizen

Preferred years of experience: 2 years

Travel required: No travel required

Shift timings: Not specified

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