Havenly: Influencer Marketing Manager (Part-Time Temporary)

Digital Marketer is needed in Denver, United States.

Client: Havenly

Location: Denver, United States

Contract: Temporary, Part Time

Duties:

• Manage the end-to-end strategy and execution of Influencer marketing and brand ambassador campaigns, from sourcing to tracking content to analytics and reporting
• Own and nurture relationships with Influencer and ambassador partners
• Negotiate favorable pricing and contract terms with talent, brand partners, and vendors
• Project-manage Influencer campaigns and work cross functionally to ensure timely gifting, payments, and VIP projects based on scope of partnership
• Work with PR to ensure optimal Influencer posting cadence and earned media value
• Collaborate with other growth leads to amplify Influencer content on both paid and organic channels on frequent, recurring basis
• Conduct weekly Influencer strategy meetings to get buy-in on new partnerships, share progress against goals, and maximize value of Influencer and ambassador programs
• Work closely with in-house content team to align the social media strategy with our overall content plan
• Report on campaign performance and proactively make recommendations to achieve efficient ROI
• Own Influencer sourcing and tracking platform; work closely with vendor to fully leverage channel-specific tools and beta new features
• Identify, scope and manage paid brand partnership opportunities
• Unlock synergies across the Havenly portfolio, and be thoughtful about multi-brand marketing opportunities

Qualifications:

• Proven work experience in organic and paid social media
• Expertise in managing multiple social media platforms and Influencer marketing tools (e.g. Mavrck, Tagger, Aspire)
• Analytic skills and deep understanding of social media and performance marketing metrics; ability to story-tell and become advocate for Influencer program within broader organization
• Adept communication, negotiation, and relationship-building skills
• Ability to deliver creative content ideas
• Familiarity with online marketing strategies and channels
• Strong ability to multitask and prioritize with respect to managing multiple active partnerships and influencer programs across brands
• Ability to grasp trends in digital marketing and social media content and act proactively
• Experience in interior design and home furnishings is a plus but not required