Social Media Specialist (Music & Events)

Social Media Manager is needed in London, United Kingdom.

About the job
Are you a passionate and driven Social Media Specialist who wants to make their mark on the electronic music industry? Brilliant. Let’s talk.

Here at TEA | The Everyday Agency, we’re looking for someone who is a self starter. You will be able to deliver results on social media channels in an award winning, exciting agency.

You’ll share a passion for music and events with content and community building as your superpowers.

No matter what form, whether it’s long form content for blogs, engaging social posts, video or graphics, you are able to create great content ideas and execute them from start to finish. You will be so passionate about digital marketing that you’re driving the agency forward with the latest trends and insights.

Why would you want to work with TEA?
The Everyday Agency is a multi-award winning agency specialising in Music, Events and Festivals. We are here to inspire the brands we work with and that shows across everything we do. Our team works between London and Ibiza keeping our fingers firmly on the pulse when it comes to electronic music.

We’re a small team with a BIG impact. You will work directly alongside the company Directors and will be very hands on, so your learning curve is exponential. Our previous team members have gone on to become award winning marketeers and valued industry experts.

Job Description
As our Social Media Specialist at TEA, you will be responsible for creating and delivering social media campaigns and content. Your role will involve producing content in various formats such as written, video and graphics, whilst staying up-to-date with emerging digital marketing trends to lead the team with data driven strategy and insights.

Responsibilities:
Leading the social media function for up to 10 client accounts
Collaboration with client and account managers to devise innovative strategies and brand-building initiatives for artists, labels and festivals
Manage day-to-day social media strategy and content for channels including Snapchat, Tik Tok, Youtube, Instagram, Facebook, Linkedin
Demonstrating a high level of digital proficiency and knowledge of related social media platforms, particularly Instagram, Facebook, TikTok, Snapchat, Spotify, Youtube and Linkedin
Assist in the execution of tactical social media campaigns, handling calendars, copywriting, scheduling and obtaining necessary approvals from clients and account managers
Creation and management of ads within Meta and Tik Tok for brand awareness and conversion campaigns
Perform monthly social media audits on all accounts to identify how to strengthen community engagement, growth and sustained brand awareness
Analyze social media data and generate reports on artist and project performance, providing feedback directly to team and clients
Stay updated with social media updates, tools and trends, to apply them effectively for current priorities across artist releases, event launches and festival activations
Create social media marketing strategies that deliver brand awareness, engagement and retention of community
Creation of posts including video, animation, graphics, stories and unique copy using tools such as Adobe Suite, Figma, Canva, Capcut
Creating compelling and engaging copywriting to support social media posts
Daily community management, responding to comments, sharing stories, engaging with fans and specific accounts followed
Using listening tools to understand of-the-moment trends, brand apathy and improving customer experiences
Working with PR and Marketing teams to amplify messaging across all social media channels

Key Skills & Experience:
Possess 2-3 years minimum of experience in Digital / Social Media marketing within a recognised Marketing Agency, preferably within the music or entertainment industries, and a familiarity with Digital Streaming Partners (DSPs).
In-depth knowledge of TikTok, Snapchat, Instagram, Spotify and Youtube including understanding their latest trends, features and algorithms.
Display enthusiasm for electronic music, club and festival culture, along with a willingness to adapt to a rapidly changing landscape
Exhibit insatiable curiosity, a proven success in building and maintaining customer relationships, excellent organisational and critical thinking skills, exceptional oral and written communication abilities
Be extremely detail-oriented, capable of multitasking in high-pressure environments and proficient in the Adobe Suite, Microsoft Excel, Asana, and Slack systems
Willingness to work overtime when required and have a degree of flexibility for out of hours deliverables. Being responsive to client needs and the dynamic nature of social media platforms
Proficiency in using social media data to measure and optimise campaign KPI’s including engagement rates, follower, growth and conversion metrics
Ability to manage multiple campaigns simultaneously and meet time critical deadlines
Ability to deliver at pace with a high level of attention to detail and brand guidelines
Deep understanding of factors that drive music consumption and event sales, and understand what buttons to push at the right time

Benefits:
£24k - £28k Depending on experience
Remote working role
Strong culture of learning and development
Opportunity to influence the company’s evolution
Work on exciting electronic music and events brands
Access to free events and festivals through partner publications
Supportive and collaborative team environment

In what capacity are you hiring?
On behalf of my company

Where are you in the hiring process?
I’m ready to make a paid hire

Is this an independent one off job, or part of a larger project?
Part of a larger ongoing project

For what period of time will the freelancer be needed?
Long term

What freelancer experience level is needed? (per hour)
Junior: $25-35, Beginner: $10-25, Mid-level (Industry Average): $35-75