Razorfish - Freelance Content Creator (Sports Focused)

Content Creator is needed in Los Angeles, United States.

Client: Razorfish

Location: West Hollywood, CA

Contract: Full-time

Job Description

As a Senior Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. In this role, you will be a Creator working on a sports-focused streaming service - making social-first content that breaks through feeds across TikTok, Instagram, YouTube, Facebook, and X.

This important job specifically focuses on creating trend-led social content centered around a range of sports - working alongside social strategists, community managers, and a creative director to mine trending hashtags, cultural moments, and community responses - and generate content that places the brand into the conversation in relevant, engaging, and timely ways. If you are obsessed with sports and social trends, love making content, and are just as strong conceptually as you are at editing and shooting content… then this is literally a dream job for you!

Please note: This role requires someone to be onsite in the Razorfish office 3 days per week. There will also be some on-site client meetings and travel for event/game coverage required.

Key Responsibilities:

• Help spot relevant sports trends happening across social channels - specifically TikTok, Instagram, and YouTube in collaboration with the team.
• Concept social content ideas - including creating mood boards and storyboards to convey your idea and creative approach.
• Work with a producer to bring your content ideas to life - which could range from re-mixing existing brand assets to shooting low-fi content from your phone or capturing content at an event activation or game.
• Editing your content and applying things like text overlays, emojis, and music.
• Ideating around bigger campaign activations in collaboration with the creative director, partner agencies, and the client’s in-house team.
• Providing ad hoc support around real-time content creation needs as they arise.

Requirements

• A deep, crazy obsession across a range of sports.
• 3-5 years of experience working in social marketing in a Creator role.
• Proven experience making social-first content - especially video - for well-known brands (entertainment, sports leagues, or sports-specific brands are a major plus).
• Expert understanding of all major social platforms, their formats, and their features - especially TikTok, Instagram Reels, and YouTube Shorts.
• Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro, and CapCut.
• Strong graphic design skills including expertise in Adobe Creative Suite.
• Strong photography skills including the ability to capture event-based content.
• Ability to create post copy that is SEO optimized and will grab people’s attention in the feeds.

What Makes the Candidate Successful

• Extensive knowledge of sports, and how to reach and engage current and new fans of teams, players, and athletes.
• Understanding of the current sports streaming landscape, and tactics brands are using to pull new subscribers in.
• Ability to concept on your own and clearly convey your idea to the team and clients.
• Constant pulse around what’s trending culturally within the sports world on social platforms - specifically around micro trends like #SportsTok, #SportsEdit, #HighlightReel, etc.
• Love for creating content that will stand out in feeds and feels native to the platform.
• Proactively coming to the team with new ideas and fresh ways to capture content that will drive engagement with the brand and attract new audiences.
• Ability to edit things quickly and adapt to tight timelines in order to capitalize on timely opportunities.
• General understanding of social analytics and what makes content spread across social feeds.
• Strong attention to detail, highly organized, and process-driven.
• Excellent written and verbal communication skills with the ability to present ideas and information clearly.
• Good interpersonal skills and highly collaborative attitude.
• Keen eye for detail is a must.
• Experience using AI tools.