Digitas - Senior Content Creator

Content Creator is needed in Atlanta, United States.

Client: Digitas

Location: Atlanta, GA

Contract: Full-time

Job Description

As Senior Content, you’ll be crafting and executing creative concepts for a diverse client base’s blogs, articles, videos, infographics, social media, email marketing campaigns, and more. The Senior Content Writer will be instrumental in developing content strategies tailored to brands across various industries while closely collaborating with the account team to write, assign, edit, and publish content that meets client objectives and aligns with both the client’s and our content guidelines.

A Senior Content Writer should have a strong background in editing and writing digital media, be able to present innovative ideas to clients, and write and edit exciting stories across digital and social media platforms.

Responsibilities

• Brainstorming, creating, and managing editorial development from pitch to final story.
• Generating compelling creative pitches tailored to clients and collaborating closely with account management, project managers, and XD teams to brainstorm new content implementation ideas that align with client goals.
• Developing, writing, and delivering persuasive copy for various clients’ content channels, including blogs, articles, videos, infographics, social media, email marketing campaigns, and more.
• Recruiting and onboarding freelance writers.
• Auditing content using competitor analysis, marketplace knowledge, and internal data.
• Ensuring all copy produced meets our style guide, SEO goals, and editorial standards.
• Managing editorial/content calendar.
• Measuring traffic and performing analysis to improve KPIs.
• Actively participating in day-to-day team meetings, training, and project priorities, sharing responsibilities, new ideas, and feedback with team members.
• Working with cross-functional teams to help develop and drive content forward.

Requirements

A strong background in editing and writing digital media is essential. The candidate must be capable of presenting innovative ideas to clients and creating engaging stories for digital and social media platforms.

Additional Information

This position involves close collaboration with various teams and requires proficiency in managing editorial calendars and understanding SEO goals and editorial standards.