TEGNA Inc. - Marketing Producer

Digital Marketer is needed in Macon, United States.

Client: TEGNA Inc.

Location: Macon, GA

Contract: Temporary, Full-time

Job Description

We are seeking a passionate Marketing Producer that understands visual and creative storytelling. The marketing producer would create work for both clients as well as consumers. Projects include working with sales team on client advertisements, and the station’s news and marketing teams on news promotions, community projects, and station image projects. This role includes writing, shooting, editing, and graphic work.

Responsibilities:

• Working with the station’s Marketing Director, sales management, account executives, agencies, and clients to produce creative, quality commercials that get results.
• Using research and applying sound brand strategy to develop and execute creative concepts for commercials, on-air news promos, station image campaigns, original content, and graphic design.
• Campaigns should deliver a clear message and reinforce the value of the station and/or client’s brand.
• Executing the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and other marketing materials.
• Managing projects from ideation to execution.
• Work with the station’s Marketing direction and the content team (as needed) to develop creative concepts for topical promos and other assignments.
• Shoot highly-stylized videos and photography for campaigns using Canon or Sony FS cameras and lenses.
• Proficient in Premiere, Photoshop, and After Effects to produce high-quality, high-impact material.
• Participation in client pitch meetings when asked to help ensure creative vision to help close deals.

Requirements

• Previous production experience (TV/film/other).
• A college degree in marketing, advertising, design or related field is preferred.
• The ability to apply research and data to develop creative messages that drive audience growth.
• Effective communication skills in a fast-paced environment.
• Well organized with a customer-oriented approach.
• Demonstrate ability to multi-task and adhere to deadlines.
• The ability to keep track of multiple projects and meet aggressive deadlines.
• Proficiency in Adobe Creative Suite and other production tools.
• Strong writing, shooting and non-linear editing skills, plus the ability to consistently generate compelling, inspiring creative that fits the station’s brand.
• The ability to work a flexible schedule that may require being present in breaking news situations, along with some night and weekend assignments as needed.
• An attitude that demonstrates a ‘growth mindset’, a team mentality, and a half glass full perspective on life.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

EEO Statement

TEGNA Inc. is a proud equal-opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, colour, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law.