Seiko Watch of America - Digital Marketing Manager Temporary

Digital Marketer is needed in Upper Saddle River, United States.

Client: Seiko Watch of America

Location: Upper Saddle River, NJ

Contract: Temporary, Full-time

Job Description

Seiko Watch of America is seeking a Digital Marketing Manager for a temporary position. This role will involve overseeing the brand’s digital footprint, managing data accuracy, planning and executing various marketing campaigns, and ensuring cohesive consumer engagement across digital platforms. The Digital Marketing Manager will also be responsible for managing budgets, email marketing campaigns, digital programming, market research, and reporting.

Responsibilities

• Oversee the brand’s digital footprint including multiple websites, e-commerce site, and social media accounts
• Manage data accuracy on all digital platforms
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Oversee digital community engagement interactions and communications
• Serves as a key point of contact for all digital sites and manages third-party agencies where applicable
• Oversees digital programming and media budget while remaining fiscally responsible
• Digital programming management to optimize spend and marketing performance
• Manage e-mail marketing including audience segmentation, campaign automation, A/B testing, and general programming while managing compliance with GDPR regulations
• Oversee and regularly maintain website’s content to ensure accuracy of imagery, videos, copy and pricing
• Ensure and evaluate a cohesive and user-friendly consumer journey at digital touch points
• Manage retention, affiliate programming, new customer acquisition programs, and re-engagement strategies
• Creation and management of campaign UTM links
• Complete continuous market research to identify emerging web technologies and capabilities to help evaluate opportunities to foster continuous growth
• Creation and publishing of weekly and monthly digital reporting

Requirements

• Excellent analytical skills for making data-driven decisions, deriving and disseminating actionable insights resulting from such analysis
• Basic understanding of UX design to help guide web design architecture to ensure high-quality experiences for end-users across all devices
• Strong knowledge of Google Ads, Google Analytics, SEO, programmatic, social media, and ad tracking capabilities
• Working knowledge of Shopify/Shopify Plus, Listrak, Attentive, Image Relay, SiteCore, and Hootsuite is a plus but not required
• Excellent project management and organizational skills
• Keen attention to detail for the purposes of optimization and achieving marketing efficiencies
• Strong communication skills and presentation capabilities
• Hybrid role: office and remote work

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity,

Job Types: Full-time, Temporary

Pay: $85,000.00 - $90,000.00 per year

Schedule:

• Monday to Friday

Work Location: In person