Wingman Planning - Digital Marketing Paid Ads Specialist

Digital Marketer is needed in Manasquan, United States.

Client: Wingman Planning

Location: Manasquan, NJ

Contract: Full-time

Job Description

Are you a data-driven digital marketer with expertise in Google Ads, Facebook Ads, and performance analytics? We’re seeking a Digital Marketing Specialist to lead our ad campaigns, deliver insightful analytics reports, and optimize strategies for our clients’ success. In this role, you’ll have a significant impact on driving measurable results while contributing to our agency’s growth.

Responsibilities

Google Ads Management:

• Plan, launch, and optimize Google Ads campaigns (Search, Display, Shopping, Video).
• Conduct keyword research, ad copy creation, and A/B testing to maximize ROI.
• Monitor ad budgets, bid strategies, and performance metrics to achieve campaign goals.
• Stay updated with the latest Google Ads trends and best practices.

Facebook Ads Strategy:

• Develop and execute Facebook and Instagram ad campaigns tailored to client goals.
• Create compelling ad creatives and audience targeting strategies.
• Track ad performance, adjust bidding strategies, and conduct split testing for optimization.
• Collaborate with design and content teams to align visuals and messaging.

Analytics & Performance Reporting:

• Monitor and analyze campaign performance across Google Ads, Facebook & Instagram Ads, and other digital platforms.
• Create detailed performance reports with actionable insights for clients and internal teams.
• Use data-driven findings to optimize campaigns and identify growth opportunities.
• Present results clearly to clients, showing value and ROI from campaigns.

Client Collaboration:

• Serve as the go-to expert for client questions related to Google Ads, Facebook Ads, and analytics reports.
• Maintain clear communication with clients, providing updates on performance and strategy adjustments.
• Work closely with internal teams to align ad strategies with broader marketing goals.

Utilize AI Tools (e.g., ChatGPT):

• Leverage AI tools to brainstorm ideas, refine ad copy, and streamline reporting workflows.
• Implement AI-powered insights into campaign strategy and content creation.

Requirements

• Experience: 5+ years managing Google Ads, Facebook Ads, and analytics reporting.
• Technical Skills: Proficiency in Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Analytical Mindset: Ability to interpret complex data and translate it into actionable strategies.
• Reporting Expertise: Experience creating detailed analytics reports with insights and recommendations.
• Strategic Thinking: Proven success in planning, executing, and optimizing ad campaigns.
• Attention to Detail: Ability to manage budgets and ensure campaigns align with KPIs.
• AI Familiarity: Comfortable using tools like ChatGPT for optimization and efficiency.

Benefits

• High-Impact Role: Lead key initiatives across analytics, Google Ads, and Facebook Ads.
• Career Growth: Opportunities to expand your expertise and grow within the company.
• Collaborative Culture: Work alongside a passionate and creative team.
• Competitive Benefits: Enjoy a competitive salary and growth opportunities.
• Innovation-Driven: Access to the latest tools and resources to excel in your role.

Additional Information

If you’re ready to analyze, strategize, and optimize campaigns that deliver measurable results, we’d love to hear from you!