Financial Times - Marketing Executive, FT Specialist (12-month FTC)

Digital Marketer is needed in London, United Kingdom.

Client: Financial Times

Location: London, United Kingdom

Contract: Contractor, Full-time

Job Description

About Us: The Financial Times is one of the world’s leading news organisations, recognized for its authority, integrity, and accuracy. Our mission is to deliver quality information and services worldwide. We foster a culture where curiosity thrives, and ambitious thinking is rewarded. You’ll have opportunities to connect with a diverse community of experts, supporting your growth, career aspirations, and wellbeing. The future at the FT is filled with opportunities that challenge and inspire you and allows you to forge a unique career path.

Our Commitment: We are dedicated to diversity, equity, and inclusion in the workplace, believing in the power of unique perspectives. We strive to create a supportive environment where all voices are heard and valued, continuously working to remove barriers for underrepresented groups.

Business Area: FT Specialist provides specialist insight and global intelligence, consisting of 17 brands and 410 people worldwide. Our goal is to offer niche audience groups the information they need to make better decisions.

The Role: As a Marketing Executive for FT Specialist Europe, you will support various brands in financial advising, banking, sustainable finance, and private investing. You will implement B2B and B2C marketing campaigns to increase data, subscriptions, and leads while maintaining strong renewal rates for high-value subscription products.

Requirements

Key Responsibilities:

• Plan, implement, manage, and analyze marketing campaigns across channels like email, digital display, print, PPC, paid and organic social media, partnerships, and events.
• Adopt a data-driven approach using customer data platform Bloomreach, ensuring GDPR and ePrivacy compliance.
• Monitor paid marketing channels to align with allocated budgets.
• Organize and execute events to generate subscription leads.
• Collaborate in monthly cross-functional meetings to enhance teamwork.
• Work with FT Creative Studio on marketing collateral and graphics.
• Contribute to campaigns for improving renewal rates, including CRM management and subscriber engagement strategies.
• Stay updated on sector trends, including AI tools and digital marketing innovations.
• Evaluate campaign performance and generate reports, focusing on key metrics.
• Ensure compliance with laws and FT policies regarding all marketing activities.
• Craft marketing copy in alignment with FT’s tone of voice and guidelines.

Key Skills:

• Demonstrable experience in executing multi-channel marketing campaigns.
• Strong analytical and data-driven skills with proficiency in marketing tools.
• Excellent organizational and project management skills with attention to detail.
• Strong written and verbal communication with creative copywriting abilities.
• Ability to adapt to evolving digital marketing trends.
• Proactive team player dedicated to collaboration.

Additional Information

What’s in it for you? FT offers competitive benefits that vary by location, including generous annual leave, medical cover, enhanced parental leave, subsidized gym memberships, and community engagement opportunities. Full benefits details are available online.

We have adopted a hybrid working model, promoting flexibility and remote work options. We support specific flexibility requests for all roles when feasible.

Accessibility: We are a disability confident employer and a Valuable 500 signatory.