VMA GROUP - Digital Marketing Officer

Digital Marketer is needed in St Albans, United Kingdom.

Client: VMA GROUP

Location: St Albans, United Kingdom

Contract: Full-time, Full-time, Full-time

Job Description

Exclusive opportunity for a Digital Marketing Officer to join a UK membership body on a permanent basis. Reporting into the head of Digital, the successful candidate will work as part of a wider marketing team, primarily focused on CRM/Email and managing website content. The role requires 1 day a week in the St Albans office, with 4 days remote work.

Key Responsibilities

• Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform.
• Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events.
• Segment email lists and track and analyse email performance.
• Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines.
• Embed forms, surveys, and other interactive elements to enhance user engagement and data collection.
• Work closely with internal teams to support the launch of new projects or initiatives.
• Provide training or support to team members on email marketing tools or website updates as necessary.
• Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity.
• Assist in ad-hoc marketing projects or campaigns.

Skills & Experience

• Proven experience in email marketing and campaign automation, Salesforce CRM/ Salesforce Marketing Cloud and Umbraco.
• Strong written and verbal communication skills.
• Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms.
• Strong understanding of GDPR and email marketing compliance standards.
• Familiarity with HTML/CSS for embedding and troubleshooting forms or web content is a plus.
• Analytical mindset with experience using tools like Google Analytics, Tableau, or similar platforms.
• Exceptional organisational skills and attention to detail.
• Experience of maintaining large, complex websites, including approving content and supporting a range of content creators.
• Knowledge of modern content good practice and experience of creating accessible, user-friendly content for complex websites.
• Knowledge of digital marketing technology.

Additional Information

In return, the organization offers a comprehensive benefits plan to help meet health and wellness, financial and lifestyle needs, including:

• Competitive salary and benefits package.
• Opportunity to go permanent.
• A collaborative and innovative work environment.
• Flexible working hours and potential for remote work.
• Generous pension & holiday.