Utah State University - Digital Content Creator

Content Creator is needed in Logan, United States.

Client: Utah State University

Location: Logan, UT

Contract: Part-time

Job Description

The Digital Content Creator (Multimedia Associate) develops engaging and creative digital content tailored for Utah State University’s YouTube and social media channels, targeting both potential and current students. They play a pivotal role in enhancing the institution’s YouTube and social media presence, creating new digital strategies, and engaging the institution’s audience.

Responsibilities

• Produce engaging short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) that aligns with the College’s brand and messaging.

• Produce high-quality video content, demonstrating proficiency in video production, editing, and storytelling techniques.

• Possess a deep understanding of YouTube’s best practices and trends, ensuring content aligns with brand requirements and audience expectations.

• Maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth.

• Display a high level of understanding for social media content as it pertains to Instagram, Facebook, X, and LinkedIn.

• Experience with photography, graphic design, AI, and web content will help this individual excel in this position.

• Pursue opportunities for new digital content creation within AI, Virtual Environments, the Metasphere, etc.

• Prepare and maintain reports related to YouTube and social media to analyze trends.

• Ability to work during occasional evening and weekend hours to cover campus events, as assigned.

Qualifications

Minimum Qualifications:

• Bachelor’s degree in marketing, public relations, communications, or a related field OR an equivalent of combined education and experience.

• Proven experience with editing software such as Final Cut, Adobe Premiere, or DaVinci Resolve.

• Experience with video and photography equipment, including cameras, lenses, lighting, and audio equipment.

• Proven track record of creative and forward-thinking, always looking for emerging social media trends and platforms.

Preferred Qualifications:

• Experience in higher education marketing, public relations, and/or communications.

Knowledge, Skills, & Abilities:

• Demonstrated social photography and videography skills, including implementing audio, music, and graphics to media.

• Capable, creative self-starter and innovative thinker who can contribute and execute ideas and strategies for social platforms.

• Skilled and experienced with MS Office and Adobe Creative Suite.

• Grasp of Gen Z and Gen Alpha demographics.

• Skilled and experienced with Web CMS.

• Understanding of FERPA, HIPPA, accessibility, and other governing laws that impact social media content strategy.

Benefits

Advertised Salary: Minimum $20,000 (at 20 hours per week); Commensurate with experience, plus excellent benefits.

Additional Information

• Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes.

• The employee is regularly required to sit and often uses repetitive hand motions.

• Understanding of how to stay up to date on social media trends.

• Required Documents: Ensure to attach a Resume/CV, a Digital Portfolio, and a Cover Letter during the application process.

• Utah State University is dedicated to fostering a community where all individuals feel respected, valued, and supported and provides access and reasonable accommodations for individuals with disabilities.

• Notice of Non-discrimination: Utah State University does not discriminate based on any status protected by law.