Utah State University - Digital Content Creator

Content Creator is needed in Logan, United States.

Client: Utah State University

Location: Logan, UT

Contract: Part-time

Job Description

The Digital Content Creator (Multimedia Associate) develops engaging and creative digital content tailored for Utah State University’s YouTube and social media channels, targeting both potential and current students. They play a pivotal role in pushing forward the institution’s YouTube and social media presence, creating new digital strategies, and engaging the institution’s audience.

Responsibilities

• Produce engaging short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) that aligns with the College’s brand and messaging.
• Produce high-quality video content, demonstrating proficiency in video production, editing, and storytelling techniques.
• Possess a deep understanding of YouTube’s best practices and trends, ensuring content aligns with brand requirements and audience expectations.
• Maintain an organized content calendar and analytics tracking system to evaluate viewer engagement and channel growth.
• Display a high level of understanding for social media content as it pertains to Instagram, Facebook, X, and LinkedIn.
• Assist with photography, graphic design, AI, and web content to enhance the position.
• Pursue opportunities for new digital content creation within AI, Virtual Environments, and the Metasphere.
• Prepare and maintain reports related to YouTube and social media to analyze trends.
• Work during occasional evening and weekend hours to cover campus events, as assigned.
• Assign daily work projects and hours for student employees.
• Ensure accurate inventory and reporting of Disposal Records, pricing, arrangement, and display of surplus items for sale.
• Conduct live bids on items as necessary and travel to Statewide campuses as needed.
• Maintain correct balances in the sales till, including Credit Card, Checks, and Cash.
• Perform miscellaneous duties as assigned.

Requirements

Minimum Qualifications

• Bachelor’s degree in marketing, public relations, communications or a related field OR an equivalent of combined education and experience.
• Proven experience with editing software such as Final Cut, Adobe Premiere, or Davinci Resolve.
• Experience with video and photography equipment, including cameras, lenses, lighting, and audio equipment.
• Proven track record of creative and forward thinking, always looking for emerging social media trends and platforms.

Preferred Qualifications

• Experience in higher education marketing, public relations, and/or communications.

Knowledge, Skills, & Abilities

• Demonstrated social photography and videography skills, including implementing audio, music, and graphics to media.
• Capable, creative self-starter and innovative thinker who can contribute and execute ideas and strategies for social platforms and content.
• Skilled and experienced with MS Office and Adobe Creative Suite.
• Grasp of Gen Z and Gen Alpha demographics.
• Skilled and experienced with Web CMS.
• Understanding of FERPA, HIPPA, accessibility, and governing laws impacting social media content strategy.