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Integration International Inc. - Digital Marketing Specialist

Digital Marketer
💰 Negotiable
📍 Foxborough, United States
Twine Jobs Twine
Based in Manchester, United Kingdom
Last online 2 months ago

Digital Marketer is needed in Foxborough, United States.

Client: Integration International Inc.

Location: Foxborough, MA

Contract: Contractor, Contractor

Job Description

Job Title: Digital Engagement & Enablement Marketing Leader – Industrial Distributors.

Duration: 6-month, possible temp to hire

Job Location: Foxboro MA (Remote)

Pay Rate: 49.00 USD per hour on W2

The Digital Engagement and Enablement Leader is responsible for defining the digital marketing strategy and end-to-end (E2E) customer journey for our Industrial Distributor go-to-market. This leader will closely collaborate with Commercial, Business, GM, and DCE teams to create digital marketing and sales enablement strategies that support our IA strategic initiatives and deliver digital experiences that drive our partners’ growth and preference for Client. Annual planning will be driven by key business metrics which include brand awareness, demand generation, marketing generated, and influenced revenue via internal tools.

The role supports the marketing strategy for industrial distributors, aligned with the IA strategic vision and commercial and business goals. The leader will drive the global E2E digital customer journey for Industrial Distributors, working with business stakeholders to create content, touchpoints, and messaging to help achieve golden KPIs such as Engagement, Commercial Impact, and Brand. Additionally, the position involves collaborating closely with the System Integrator Marketing leader to create and support marketing synergies that drive program success and penetration in key segments and geographies, as well as harmonizing digital touchpoints across IA Alliance partner programs.

Requirements

Experience desired includes:

  • Strong digital marketing strategy, planning, and campaign background
  • Understanding of customer persona, journey mapping, and message development
  • Well-versed in digital analytics and how to use data to make better decisions
  • Researching and tracking market trends to stay on top of industry developments
  • Experience working with cross-functional teams
  • Excellent verbal, written, and presentation skills
  • Proven project management experience
  • Self-driven, confident, team player, enthusiastic, direct, detail-oriented, curious, and creative
Posted 9 months ago

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