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AWISEE - Google Ads - PPC Specialist (Crypto, iGaming, SaaS)

PPC Manager
💰 Negotiable
🌎 Remote
Twine Jobs Twine
Based in Manchester, United Kingdom
Last online a month ago

Client: AWISEE

Contract: Freelance

Job Description

This is a remote position.

AWISEE is looking for an experienced Google Ads - PPC Specialist to manage and optimize paid advertising campaigns in Crypto, iGaming, and SaaS industries. The ideal candidate has a deep understanding of Google Ads, keyword bidding strategies, audience targeting, and conversion tracking, ensuring high ROI and campaign scalability.

Key Responsibilities

  • Develop, launch, and manage high-performing PPC campaigns for Crypto, iGaming, and SaaS brands.
  • Conduct keyword research, bid strategy optimization, and competitor analysis.
  • Monitor and adjust campaigns based on CPC, CTR, Quality Score, and ROAS.
  • Implement A/B testing on ad creatives, landing pages, and bidding strategies.
  • Set up and optimize Google Tag Manager, Google Analytics 4, and conversion tracking.
  • Manage display, search, retargeting, and performance max campaigns.
  • Ensure compliance with Google Ads policies for restricted industries like Crypto and iGaming.
  • Provide detailed performance reports with actionable insights.

Requirements

  • Proven experience in PPC advertising for Crypto, iGaming, or SaaS.
  • Expertise in Google Ads (Search, Display, YouTube, Performance Max).
  • Strong knowledge of conversion tracking, attribution modeling, and analytics tools.
  • Experience handling high-budget ad accounts while maximizing ROI.
  • Understanding of compliance challenges in Crypto & iGaming advertising.
  • Data-driven approach with excellent analytical skills.
Posted 6 months ago

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