Redway Networks | WiFi, Networking & Support - Digital Marketing Manager Part Time (3 days per week Tues, Wed, Thurs)

Digital Marketer is needed in Milton Keynes, United Kingdom.

Client: Redway Networks | WiFi, Networking & Support

Location: Milton Keynes, United Kingdom

Contract: Part-time

Job Description

About Redway Networks

Redway Networks is a leading provider of enterprise-grade networking solutions, specialising in wireless infrastructure, cloud-managed networks, and IT hardware for education, enterprise, and public sector organisations. We are passionate about transforming connectivity through innovation and best-in-class technology.

As we continue to grow, we are looking for a strategic and hands-on Digital Marketing Manager to drive our digital presence and take our performance marketing efforts to the next level.

Role Overview

As the Digital Marketing Manager, you will lead the planning, execution, and optimisation of digital marketing strategies across a range of channels. This includes overseeing paid media, SEO, content strategy, lead generation campaigns, and social media. You will work hands-on, closely with internal teams and manage external marketing agencies to ensure the delivery of measurable business outcomes. You’ll also leverage AI marketing tools to drive personalisation, automation, and campaign efficiency.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with company goals.
• Manage multi-channel campaigns across SEO, PPC (Google Ads, LinkedIn), display advertising, and paid social.
• Use AI-driven marketing tools for content generation, audience targeting, email workflows, and campaign optimisation.
• Oversee the management, performance, and ROI of external marketing agencies and freelancers.
• Lead website optimisation efforts, focusing on UX, content, and conversion rate improvement.
• Develop and implement automated email marketing and lead nurturing campaigns.
• Collaborate with content creators and designers to ensure consistent messaging and branding across platforms.
• Analyse campaign performance via tools like Google Analytics, HubSpot, and SEMrush, and create regular reports to guide future strategy.
• Stay up to date with emerging digital tools and trends to continuously innovate and improve campaign effectiveness.
• Attend Vendor meetings & Events & Trade shows.

Required Skills & Experience

• 3+ years of digital marketing experience, ideally in a B2B technology or IT-focused environment.
• Proven ability to manage and get results from external marketing agencies and service providers.
• Hands-on experience with Google Ads, LinkedIn Ads, and SEO/SEM tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Proficiency in using AI marketing platforms or tools (e.g., Jasper, ChatGPT, HubSpot AI, Surfer, or similar) to streamline campaigns and content creation.
• Strong command of Google Analytics, HubSpot, Zoho (or equivalent CRM/marketing automation software).
• Analytical and data-driven mindset with a track record of optimising digital campaigns.
• Strong project management skills and the ability to manage multiple priorities.
• Excellent copywriting, communication, and creative thinking skills.

Nice to Have

• Knowledge of IT networking, cloud-managed services, or MSPs.
• Experience with video marketing and lead generation funnels.
• Familiarity with design tools like Adobe Creative Suite/Express, Canva, or Figma.
• Experience with A/B testing and personalisation strategies using AI.

What We Offer

• Competitive salary
• Continuous learning and career development opportunities
• A collaborative, high-energy work environment
• The chance to work with cutting-edge technology in a growing industry