Redway Networks | WiFi, Networking & Support - Digital Marketing Manager Part Time (3 days per week Tues, Wed, Thurs)

Digital Marketer is needed in Milton Keynes, United Kingdom.

Client: Redway Networks | WiFi, Networking & Support

Location: Milton Keynes, United Kingdom

Contract: Part-time

Job Description

Redway Networks is a leading provider of enterprise-grade networking solutions, specializing in wireless infrastructure, cloud-managed networks, and IT hardware for education, enterprise, and public sector organizations. As we continue to grow, we are looking for a strategic and hands-on Digital Marketing Manager to drive our digital presence and enhance our performance marketing efforts. In this role, you will lead the planning, execution, and optimization of digital marketing strategies across various channels, including overseeing paid media, SEO, content strategy, lead generation campaigns, and social media. You will work closely with internal teams and manage external marketing agencies to ensure the delivery of measurable business outcomes, while leveraging AI marketing tools to drive personalization, automation, and campaign efficiency.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with company goals.
• Manage multi-channel campaigns across SEO, PPC (Google Ads, LinkedIn), display advertising, and paid social.
• Utilize AI-driven marketing tools for content generation, audience targeting, email workflows, and campaign optimization.
• Oversee the management, performance, and ROI of external marketing agencies and freelancers.
• Lead website optimization efforts, focusing on UX, content, and conversion rate improvement.
• Develop and implement automated email marketing and lead nurturing campaigns.
• Collaborate with content creators and designers to ensure consistent messaging and branding across platforms.
• Analyze campaign performance using tools like Google Analytics, HubSpot, and SEMrush, and create regular reports to guide future strategy.
• Stay current with emerging digital tools and trends to continuously innovate and improve campaign effectiveness.
• Attend vendor meetings, events, and trade shows.

Requirements

• 3+ years of digital marketing experience, ideally in a B2B technology or IT-focused environment.
• Proven ability to manage and achieve results from external marketing agencies and service providers.
• Hands-on experience with Google Ads, LinkedIn Ads, and SEO/SEM tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Proficiency in using AI marketing platforms or tools (e.g., Jasper, ChatGPT, HubSpot AI, Surfer, or similar) for campaign and content creation.
• Strong command of Google Analytics, HubSpot, Zoho (or equivalent CRM/marketing automation software).
• Analytical and data-driven mindset with a track record of optimizing digital campaigns.
• Strong project management skills and ability to manage multiple priorities.
• Excellent copywriting, communication, and creative thinking skills.

Nice to Have

• Knowledge of IT networking, cloud-managed services, or MSPs.
• Experience with video marketing and lead generation funnels.
• Familiarity with design tools like Adobe Creative Suite/Express, Canva, or Figma.
• Experience with A/B testing and personalization strategies using AI.

What We Offer

• Competitive salary
• Continuous learning and career development opportunities
• A collaborative, high-energy work environment
• The chance to work with cutting-edge technology in a growing industry