Scale-X Solutions - (Dayshift, WFH) SEO Digital Marketing Specialist

This is a remote position.

JOB DESCRIPTION: SEO Digital Marketing Specialist

Projected Start Date: ASAP

Hours per week: 30 hours to start (May be negotiated to transition as FULLTIME 40hours per week during the hiring process, or the first month of the VA) Client : Healthcare Industry

(May be negotiated to transition as FULLTIME 40hours per week during the hiring process, or the first month of the VA)

Client : Healthcare Industry

VA Rate : 9-10$ AUD per hour depending on experience.

Purpose:

We are looking for a results-driven Digital Marketing Specialist with a strong track record in generating qualified leads through strategic SEO, paid ads, and analytics. The ideal candidate is highly skilled in SEO, Google Analytics, Meta (Facebook/Instagram) Ads, Google Ads, and has working knowledge of HubSpot. This role is critical to driving demand generation and optimizing digital campaigns for growth.

Key Responsibilities:

SEO Strategy & Execution:

➡ Develop and execute on-page and off-page SEO strategies to improve organic rankings.

➡ Perform keyword research, competitor analysis, and technical audits.

➡ Monitor and report on SEO performance using tools like Google Search Console and SEMrush.

➡ Help fix up our website as needed etc

Paid Media Campaigns:

➡ Create, manage, and optimize Meta (Facebook/Instagram) and Google Ads campaigns.

➡ Conduct A/B testing, monitor ad performance, and adjust strategies based on data.

➡ Regular social media post, maintain engagement

Analytics & Reporting:

➡ Set up and manage Google Analytics (GA4), Google Tag Manager, and conversion tracking.

➡ Build performance dashboards and provide actionable insights to improve campaign performance.

Marketing Automation & CRM:

➡ Use HubSpot for lead tracking, email marketing, workflows, and campaign management.

➡ Ensure lead capture, scoring, and nurturing strategies are optimized to drive conversions.

➡ Have experience in building a brand and assisting with setting up of marketing materials

Collaboration & Strategy:

➡ Work with content, design, and sales teams to align messaging and ensure campaign consistency.

➡ Contribute to marketing strategy and growth planning with data-backed recommendations.

Requirements Qualifications:

• Must have experience in digital marketing with a focus on SEO and paid media.

• Proven track record of generating and converting leads through digital campaigns.

• Proficient in:

➡ SEO tools

➡ Google Analytics

➡ Meta Business Manager, Google Ads

➡ HubSpot (CRM and Marketing Hub)

• Interpersonal skills for building and developing relationships with clients

• Written communication skills - needed for communicating with a range of people, both internally and externally

• A flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment

• Initiative and the confidence to start things from scratch.

SEO Proficiency Level Requirement : Must be familiar with Meta or Google Ads Analytics/Reports

Digital Marketing Proficiency - Must be familiar with Building the brand apart from Socia Media Management

Tool : Hubspot will be used for Marketing and Branding