Affiliate Program Director (Builder + Operator) — Oodles of Leads

Affiliate Program Director — Oodles of Leads

Location: Remote
Reports To: Chief Revenue Officer (CRO)
Experience Level: Director

Role Description

We’re looking for a hands-on Affiliate Program Director who will own 100% of this initiative from concept to execution. You’ll design, build, and run the affiliate engine that fuels Oodles’ next stage of growth. This isn’t a coordination role, but an ownership role. You’ll recruit affiliates, build systems, set up tech, manage payouts, drive results, and continuously optimize performance. If you’ve ever said, “Just give me the ball and watch what happens,” this is your moment.

Your Mission

• Architect and launch the entire Oodles Affiliate Program, such as systems, structure, outreach, and operations.

• Source and identify opportunities to generate new affiliates for Oodles’ affiliate program.

• Recruit, onboard, and activate high-value affiliates, influencers, and referral partners with home-service audiences.

• Build all supporting materials such as partner decks, promo kits, landing pages, tracking dashboards, and reporting.

• Set up tech infrastructure (tracking, attribution, CRM integration, payout automation, compliance workflows).

• Manage communication and incentives for affiliate partners to keep them excited and performing.

• Own the data: analyze performance, optimize campaigns, and report key metrics to leadership.

• Ensure compliance with TCPA, CAN-SPAM, and FTC regulations.

• Grow the program into a major national revenue channel achieve company revenue targets and KPIs.

• Develop structured account plans for key affiliates — mapping decision-makers, performance blockers, and growth enablers to create a multi-threaded relationship strategy similar to enterprise sales.

• Implement a performance framework, defining metrics, decision criteria, and success indicators for each partner to forecast affiliate revenue predictably.

• Create consistent weekly and monthly operating rhythms: affiliate pipeline reviews, performance dashboards, and structured follow-up systems to ensure no opportunity is lost.

You Are

• A self-starter who builds systems and gets results — not someone who waits for direction.

• An operator and strategist rolled into one: you see the big picture and execute every moving part.

• A closer who knows how to recruit, pitch, and retain high-value affiliates.

• A tech-savvy marketer familiar with affiliate platforms (GoHighLevel, PartnerStack, Refersion, etc.).

• A performance marketer at heart: you track metrics, test relentlessly, and iterate until it scales.

• A disciplined communicator: who follows through on every commitment — ensuring affiliate trust, accountability, and long-term retention.

• Analytical and methodical: able to turn qualitative partner insights into quantitative performance strategies.

• Comfortable working cross-functionally: with marketing, sales, and product teams to align affiliate incentives with broader growth initiatives.

Requirements

• 4–6+ years of proven success building and scaling affiliate programs (ideally in lead generation, SaaS, or B2B).

• Deep understanding of funnel strategy, tracking, and compliance.

• Demonstrated ability to independently manage all aspects of an affiliate operation.

• Strong copywriting, negotiation, and partnership skills.

• High accountability, zero excuses.

• Experience creating data-driven sales or partnership systems, leveraging CRM tools and automation to manage pipelines.

• Comfort with structured forecasting and performance modeling to anticipate affiliate ROI and optimize spend.

• Strong research and discovery mindset, able to use tools like ZoomInfo, LinkedIn, or AI assistants to identify and qualify high-impact affiliates before outreach.