Lopterra Services - Contract Digital Marketer

Job Title: Contract Digital Marketer

Duration: 1 month contract

Remuneration: 60,000 (Remote)

Position Overview:

As a Digital Marketer, you will be responsible for managing our digital assets, driving sales, and executing promotional strategies across multiple digital platforms. Throughout the duration of your contract, you will play a key role in overseeing our website, optimizing digital campaigns, implementing effective SEO strategies to maximize ROI, and enhancing engagement with our target audience.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales

- Manage and optimize digital advertising campaigns across platforms such as Google Ads, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement

- Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.

- Monitor key performance metrics and analytics to track the effectiveness of campaigns

- Identify areas of improvement and optimize performance.

- Collaborate with cross-functional teams including HR, and sales to ensure alignment and consistency across all digital touchpoints.

- Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.

- Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.

- Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.

Requirements- 2 years of cognate experience with a proven track record of success in managing digital advertising campaigns across platforms such as Google Ads is very important.

- In-depth knowledge of digital marketing channels, strategies, and best practices.

- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.

- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.