Keith Prowse - Marketing Manager (Temporary Contract)

Marketing Strategist is needed in Twickenham, United Kingdom.

Client: Keith Prowse

Location: Twickenham, United Kingdom

Contract: No Job Type Listed

Job Description

Job Title: Marketing Manager (Temporary Contract)

Location: Webb Ellis House – Twickenham, London

Keith Prowse is the UK’s leading provider of hospitality experiences at iconic events and venues across the country, including Wimbledon, Twickenham and BST Hyde Park. Following the recent acquisition of Gullivers Sports Travel and Events International, we are looking for a curious and motivated self-starter with a commercial mindset to join our high performing marketing team on a 6-month contract. The marketing team is commercially responsible for initiatives that underpin brand awareness, customer retention, and database growth, with a growing focus on the B2C market. This role will be integral to the success of this exciting growth opportunity.

This role will be responsible for developing and optimising website content, executing campaigns, managing budgets and reporting, and leveraging insights from analytics to improve marketing performance.

Requirements

• 2+ years of marketing campaign experience, CIM/Degree level qualification desirable

• Analytics and reporting experience

• Commercially savvy - able to set KPIs and manage budgets

• Experience of website CMS systems and email marketing tools

• Experience of GA4 and CRM tools desirable

• Confident and concise communicator

• Process driven and a methodical and proactive problem solver

Responsibilities

• Build and maintain all events and landing pages on the website (Sitecore CMS – user guides provided).

• Work with marketing managers to ensure all information is up to date and optimised in line with SEO to drive increased conversions.

• Lead on marketing ad-hoc events, with accountability to set and deliver against KPIs for inbound leads and online sales.

• Collaborate with content, creative, social, and digital marketing teams to develop and execute on-brand campaigns across owned and third-party channels.

• Plan and maintain budgets and prepare monthly marketing reports for ad-hoc events to demonstrate positive ROI from campaign investment, using UTM and SID tracking.

• Regularly review analytics (GA4 and Sitecore), CRM data, email marketing performance, and Power BI reports to optimise website and campaigns.

• Manage approvals of our reseller marketing campaigns in a timely and accurate manner.