Bright Horizons UK - Digital and Performance Marketing Manager FTC

Digital Marketer is needed in Manchester, United Kingdom.

Client: Bright Horizons UK

Location: Manchester, United Kingdom

Contract: Contractor, Contractor, Contractor

Job Description

Job Title: Digital and Performance Marketing Manager

Type: Remote with travel required to our Office in Manchester

Hours: Full Time / Monday to Friday / 9.00am - 5.30pm / Parking Available

Contract for 12 months

Salary: circa £45k + DOE

This role is hybrid with a requirement to work in the Manchester Office 1-2 days per week.

The Marketing and Communications Teams are responsible for driving income growth and reputation enhancement for Bright Horizons through the delivery of sector-leading strategy and plans. The vision is to provide sector-leading brand experiences, communications, and engagement across a broad range of touchpoints and channels for various stakeholders.

The Digital and Performance Marketing Team focuses on integrating and improving customer experiences across the website, social media channels, data-driven lead generation campaigns, and CRM technology.

Your role is to evolve digital performance across channels, drive innovation and integration, and manage ongoing strategic improvement projects.

Requirements

Essential Experience and Abilities:

- Strong analytical and presentational skills, comfortable in a constantly changing environment

- Proficient with analytics and data management, with the ability to handle complex data sets in Excel

- High-level understanding of digital media including SEO, Paid Search, Social Media, Email & Affiliate, with some experience in a commercial role or marketing team

- Experience managing a marketing technology infrastructure supporting the overall strategy of a marketing team

- Ability to inspire, motivate, and organize a diverse range of internal stakeholders and external suppliers

- Experience with web analytics and reporting tools to enhance content and information architecture

- Understanding of CMS and CRM systems and effective social media utilization

- Highly organized with excellent verbal and written communication skills

- Demonstrable experience using new digital technologies as marketing communication tools

Professional Experience:

- Content Management Systems (preferably open-source)

- Web Analytics

- Search Engine Optimisation

- External Supplier Management

- Information Architecture

- Metadata

Desirable Experience and Qualifications:

- Experience with SiteCore CMS and its corporate suite

- Experience with MS Dynamics CRM

- Degree in Marketing, IT, Computer Science, or relevant discipline

- Google certification

Additional Information

Bright Horizons is committed to creating inclusive environments where everyone has a sense of belonging and the opportunity to contribute meaningfully. They encourage applicants from all backgrounds and will consider reasonable adjustments as needed. All roles are subject to an Enhanced DBS check, and certain positions may require specific qualifications by law, as highlighted in the job advert.