Bright Horizons UK - Digital and Performance Marketing Manager FTC

Digital Marketer is needed in Manchester, United Kingdom.

Client: Bright Horizons UK

Location: Manchester, United Kingdom

Contract: Contractor, Contractor, Part-time

Job Description

Job Title: Digital and Performance Marketing Manager

Type: Remote with travel required to our Office in Manchester

Hours: Full Time / Monday to Friday / 9.00am - 5.30pm / Parking Available

Contract: 12 months

Salary: circa £45k + DOE

This role is hybrid with a requirement to work in the Manchester Office 1-2 days per week.

The Marketing and Communications team is responsible for driving income growth and enhancing the reputation of Bright Horizons through sector-leading strategies and plans. The goal is to position the institution at the forefront of the minds of various stakeholders including parents, working professionals, employers, and local governments. The vision focuses on delivering excellent brand experiences, communications, and engagement across a variety of channels to ensure customer-centric and data-driven service.

The role will focus on evolving digital performance, driving innovation, integration, and strategic improvements across various channels, while being operationally oriented and analytically focused.

Requirements

Essential Experience and Abilities:

• Strong analytical and presentational skills with a proficiency in analytics and data management.
• High-level understanding of digital media including SEO, Paid Search, Social Media, Email & Affiliate.
• Experience in a commercial ownership role or a marketing team.
• Ability to inspire and organize a range of internal and external stakeholders.
• Experience in managing marketing technology infrastructure.
• Proficiency with web analytics and reporting tools.
• Understanding of CMS and CRM systems.
• Highly organized with excellent verbal and written presentation skills.
• Demonstrable experience with new digital technologies in marketing communications.

Professional Experience:

• Content Management Systems, ideally open source.
• Web Analytics.
• Search Engine Optimization.
• External Supplier Management.
• Information Architecture.
• Metadata.

Specific Experience and Qualifications (Desirable):

• Experience with SiteCore CMS and its corporate suite.
• Experience with MS Dynamics CRM.
• A degree in Marketing, IT, Computer Science, or a related discipline.
• Google certification.

Additional Information

Bright Horizons is committed to creating inclusive environments where everyone has a sense of belonging and can contribute meaningfully. The company welcomes applicants from all backgrounds and will consider reasonable adjustments required by applicants. Note that all roles are subject to an Enhanced DBS check and specific qualifications may be required by law for certain positions.