Crawford Group - Web Producer (NY based)

Digital Marketer is needed in New York, United States.

Client: Crawford Group

Location: New York, NY

Contract: Contract

Job Description

Crawford Group is seeking a Web Producer for a high-profile media company. The role involves updating and maintaining content and SEO on web pages, primarily in financial services. The ideal candidate is a passionate digital marketer who proactively identifies, recommends, and implements measurable improvements across web and other channels. Communication and execution are key to success in this role, where being a proactive team member identifying solutions and opportunities is essential. The Web Producer should possess a broad understanding of UX, copywriting, and web best practices by utilizing both creative and technical skills while collaborating closely with product managers, designers, developers, and other specialists.

Responsibilities

• Update and maintain content across multiple web properties in collaboration with marketing managers, project managers, designers, and web development teams.
• Assist product managers with the product backlog and ensure clear communication of work items through Jira issues.
• Own the workflow process for digital marketing campaigns including creation, quality assurance, and deployment.
• Test and review completed web engineering requests in a QA environment before deploying.
• Troubleshoot platform issues and collaborate with web developers and the Digital Marketing team for solutions.
• Provide ad hoc and regular reports to stakeholders using Google Analytics.
• Test marketing campaign elements for continual improvements and optimization.
• Identify opportunities for product and content enhancements.

Qualifications

• Minimum 3-5 years of experience in web production.
• Familiarity with digital marketing concepts, practices, and programs, particularly email, social, and web marketing.
• Working knowledge of web and email applications.
• Experience with content management systems, specifically WordPress.
• Solid knowledge of HTML/CSS.
• Understanding of best practices for web UX design.
• Knowledge of SEO, SEM, paid social, Google Tag Manager, and Google Analytics.
• Ability to navigate Figma and Miro and export relevant files for websites.
• Experience working in an Agile engineering environment.
• Demonstrated success in project management with aptitude for prioritizing and completing multiple tasks.
• Strong relationship management skills with exemplary communication and presentation abilities.
• Experience with Cvent or Bizzabo, Webflow, and project management tools such as Jira or Asana.
• Proven success in developing, testing, and deploying multiple marketing campaigns with a data-driven approach.
• Knowledge of email marketing best practices including creation, QA, and deployment.

Additional Information

Location: New York, NY. Onsite 4 days in the office and 1 day remote. Duration: Consulting. Rate: $65-$70/hour W-2 consultant of Crawford Group; benefits available if eligible. Our hourly ranges are determined based on skills, experience, and location.

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all drives us forward every day.