Amazon.com - Senior US Video Strategy & Go To Market, US Video Strategy & GTM (VSGTM)

Marketing Strategist is needed in New York, United States.

Client: Amazon.com

Location: New York, NY

Contract: undefined

Job Description

The Sr. US Video Strategy and GTM (VSGTM) position at Amazon Ads involves developing and executing a unified go-to-market strategy for advertising solutions across Amazon’s video and streaming properties. This role requires collaboration with WW and regional GTM teams to set the overall video strategy, maintaining a strong understanding of market trends, managing revenue growth, and working directly with various sales teams to drive adoption and success in our video advertising offerings.

Key Responsibilities

• Develop vision and strategy for Amazon’s video advertising offerings.
• Analyze video advertising market trends to identify opportunities.
• Conduct quantitative analyses of demand and opportunities.
• Analyze pricing, volume, and yield-generating strategies.
• Collaborate with sales teams on education and demand generation strategies.
• Aggregate US Voice of Customer feedback to drive growth.
• Support video advertising business management to achieve organizational goals.
• Monitor quarterly sales pacing and adjust strategies as needed.
• Create sales priorities to influence product development and decisions.
• Work with Ads Marketing on customer-facing materials.
• Ensure execution of GTM strategies with cross-functional partners.
• Assist in training development for sales enablement.

Requirements

Basic Qualifications

• Bachelor’s degree.
• 5+ years of experience in advertising sales strategy or digital media strategy at a media & entertainment company.
• Experience developing strategies that influence organizational decisions.

Preferred Qualifications

• Experience interpreting data and making business recommendations.
• Experience managing programs across cross-functional teams.
• Strong communication skills with multiple stakeholders.

Additional Information

Amazon is an equal opportunity employer, ensuring no discrimination based on protected status. The company promotes an inclusive culture that supports employees with disabilities. For additional details regarding accommodations during the hiring process, visit the provided link. Compensation for the position ranges from $133,200 to $220,200 per year, influenced by geographic location, experience, and skills. Other compensation and benefits may be included as part of the total package. The position will remain open until filled, and applicants should apply through the specified career site.

Job details:

• Location: New York, NY, USA
• Department: Business & Merchant Development