Beyondcc - Marketing Manager

Digital Marketer is needed in Bengaluru, India.

Client: Beyondcc

Location: Bengaluru, KA, in

Contract: Freelance

Job Description

This is a remote position.

Location: India

Department: Marketing (Domestic Focus)

Reports To: Head of Digital Marketing (Global)

We’re looking for a strategic and hands-on Marketing Manager to lead the planning and execution of both digital campaigns and offline marketing events. This role offers the chance to be part of a fast-paced, growth-oriented marketing team. You’ll drive brand visibility, support lead generation, and ensure integrated marketing execution across online and offline channels. Ideal for someone who’s detail-oriented, proactive, and experienced in cross-functional collaboration.

Key Responsibilities

• Develop and execute digital marketing strategies to boost brand awareness, traffic, and qualified leads.
• Run and optimize campaigns across platforms like Meta, Google, and TikTok.
• Plan and manage offline events—conferences, trade shows, seminars—to engage the target audience.
• Oversee event logistics, budgeting, vendor coordination, and onsite execution.
• Collaborate with creatives to develop campaign assets for both digital and physical touchpoints.
• Analyze marketing performance metrics and generate insights for continuous improvement.
• Conduct market and customer research to inform strategic decisions.
• Manage external partnerships (agencies, influencers, vendors) to deliver high-impact campaigns.
• Localize global campaigns and translate content into relevant languages for the regional audience.
• Track marketing costs, align spend with KPIs, and ensure efficient resource use.
• Stay updated on marketing trends and implement relevant innovations.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8+ years of experience in digital marketing and event management.
• Deep knowledge of SEO, SEM, social media, email marketing, and display advertising.
• Demonstrated success in executing and managing offline events.
• Strong multitasking and project management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with experience in data-driven marketing.
• Proficiency in English and Hindi.
• Industry experience in financial services, fintech, or related verticals is a plus.

Additional Information

This position is ideal for someone who is detail-oriented, proactive, and experienced in cross-functional collaboration.