Zoho - Digital Advertising Specialist

Digital Marketer is needed in Austin, United States.

Client: Zoho

Location: Austin, TX

Contract: undefined

Job Description

Zoho produces cloud-based solutions for small, medium, and large businesses. Over the past 25 years, our portfolio has grown from a single online word-processing tool to a comprehensive suite of apps. We are seeking a Digital Advertising Specialist with a strong focus on paid social media campaigns to join our marketing team. In this role, you’ll design, execute, and optimize advertising initiatives that build brand awareness, engage audiences, and generate leads across platforms like Facebook, Instagram, LinkedIn, YouTube, and emerging networks. The ideal candidate is both creative and data-driven — someone who understands how to craft compelling ad content while also diving into analytics to maximize performance.

Requirements

• 2+ years of experience in advertising and content marketing.
• Experience managing social media advertising campaigns (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Proven ability to create engaging and effective content.
• Proven ability to generate measurable results (e.g., reduced CPA, increased engagement, lead generation).
• Hands-on experience with Ads Managers, Business Managers, and campaign dashboards.
• Strong copywriting and creative testing skills for ad performance.
• Familiarity with tools like Google Analytics, Data Studio, and social media insights dashboards, marketing tech/automation, CRMs.
• General knowledge of digital marketing (SEO, SEM, email, content marketing, marketing automation) is a strong plus.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and drive strategy.
• Organized, proactive, and capable of managing multiple campaigns simultaneously.
• Creative mindset with a performance-driven approach.
• Self-starter with eagerness to learn and grow in a global environment.
• Ability to travel domestically approximately once per quarter.
• Legal eligibility to work in the United States at the time of application.

Responsibilities

• Develop, launch, and manage paid ad campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (Twitter).
• Create and test ad variations (copy, visuals, and CTAs) to identify winning strategies.
• Build remarketing and lookalike audiences to nurture engagement and conversions.
• Partner with design and content teams to ensure creative assets are tailored for each channel.
• Continuously monitor performance and adjust targeting, bidding, placements, and creative to maximize ROI.
• Use A/B testing to improve CTR, engagement, and conversion rates.
• Track KPIs including CTR, CPC, CPA, CPM, and ROAS.
• Provide campaign insights, dashboards, and detailed reporting to internal stakeholders.
• Run paid search and display campaigns on Google Ads and Bing as needed.
• Stay on top of evolving social media ad formats, targeting tools, and algorithm changes.
• Coordinate ad messaging for international audiences, adjusting tone and creative for cultural relevance.

Benefits

• Competitive salary.
• Comprehensive benefits package.
• Opportunity to work with a leading technology company.
• Collaborative and supportive work environment.
• Opportunity for professional growth.
• Full suite of benefits, including medical, dental, and vision insurance, and a company-sponsored 401k.

Additional Information

Zoho Corp. is an equal opportunity employer committed to providing a work environment free of discrimination. Successful applicants will undergo a standard background check and demonstrate eligibility to work in the United States. Zoho is unable to offer sponsorship for this position for work visas, including but not limited to H-1B visas.