Rainforest Life - Product and Brand Marketing Manager

Product Marketer is needed in United States.

Client: Rainforest Life

Location: California, CA, us

Contract: Freelance

Job Description

This is a remote position.

We’re seeking a Brand & Product Marketing Manager to translate strategic direction into concrete go-to-market plans and campaigns. This hybrid role blends product marketing and brand marketing, focusing primarily on product-level go-to-market (GTM) work, with some select brand-building initiatives. A core expectation is to drive new product GTM strategy, encompassing customer needs, audience understanding, product concept shaping, and collaboration with product development and retail teams to bring purposeful products to market with clear positioning and strategy. You will manage day-to-day marketing and product launches, ensuring that cross-functional teams and agency partners deliver on time and with impact. This role aligns closely with the Senior Brand Manager (SBM), who sets the brand vision and growth agenda while this role drives the executional plans and insights that support those priorities.

Requirements

• Experience: 5–8 years in marketing, with at least 3+ years in product or brand marketing (preferably in DTC or omnichannel businesses).
• Strategic + Executional: You can think big, then roll up your sleeves to write briefs, manage timelines, and keep launches on track.
• Product-Focused & Consumer-Obsessed: You love understanding customer needs and collaborating with product developers to make products with purpose.
• Collaborative Leader: You’ve led cross-functional workstreams and agency partnerships with clarity and accountability.
• Alignment-Driven: You thrive in partnership with senior leadership to ensure execution ladders up to broader brand and business goals.
• Voice-Driven Storyteller: You know how to craft messaging that’s human, relatable, and high-performing.
• Detail-Oriented Operator: You excel in managing budgets, timelines, quality assurance, and deliverables without losing sight of the big picture.

Additional Information

This role focuses significantly on product-level GTM initiatives while collaborating on brand-level marketing strategies. The responsibilities include building annual and quarterly marketing calendars, leading consumer insights programs, managing campaign execution across various channels, and ensuring consistent messaging across all brand touchpoints.