Brello - Director of Marketing

Client: Brello

Location: Remote

Contract: undefined

Job Description

Brello Health, part of the Allia Health Group, is seeking a Director of Marketing to oversee the day-to-day execution, coordination, and optimization of marketing initiatives across Brello’s portfolio of health and wellness brands. This high-impact role blends strategy and execution by transforming leadership direction into tangible results through campaign builds, creative workflows, and performance analysis. The Director will report directly to the VP of E-Commerce and work closely with design, development, product, and paid media teams.

Key Responsibilities

• Strategic Execution & Project Management
• Translate the VP of E-Commerce’s vision into actionable marketing plans, deliverables, and timelines.
• Lead end-to-end execution of campaigns, product launches, landing pages, and brand initiatives.
• Manage workflows among designers, developers, copywriters, and external vendors.
• Maintain visibility and accountability using ClickUp or Monday.com.
• Balance strategic oversight with hands-on implementation.
• Campaign Management & CRO Optimization
• Oversee the QA, build, and launch of digital campaigns.
• Execute A/B testing and conversion-rate optimization initiatives.
• Use GA4, Triple Whale, Northbeam, and Shopify dashboards to monitor metrics.
• Collaborate with creative teams to refine copy and design for conversion.
• Prepare and present campaign performance summaries.
• Team Leadership & Cross-Functional Collaboration
• Partner with internal creative, product, and marketing teams.
• Manage agency partners and freelancers.
• Support leadership with progress updates and operational efficiencies.
• Foster a culture of accountability and collaboration.
• Platform Oversight & Technical Quality Assurance
• Supervise operations across project management, eCommerce, email, and analytics systems.
• Conduct pre-launch QA for branding and tracking accuracy.
• Ensure compliance with advertising standards and wellness regulations.
• Reporting, Insights & Continuous Optimization
• Develop reporting frameworks to track KPIs.
• Identify trends and translate data into recommendations.
• Maintain a repository of A/B test results.
• Provide quarterly marketing summaries and participate in annual planning.

Requirements

• Required Qualifications
• Bachelor’s degree in Marketing, Communications, or a related field.
• 5–8 years of experience in marketing operations or campaign management.
• Proven success leading marketing for DTC/eCommerce brands.
• Strong proficiency in digital marketing platforms and analytics tools.
• Excellent leadership, communication, and project-management skills.
• Ability to balance creativity with data-driven decision-making.
• Highly organized and able to prioritize in a fast-moving environment.
• Preferred Qualifications
• Experience managing agency relationships and freelance teams.
• Familiarity with GA4, Triple Whale, and Northbeam.
• Knowledge of A/B testing, CRO strategy, and attribution tracking.
• Experience in both B2C and B2B environments.
• Passion for wellness, lifestyle, or health-oriented products.

Compensation & Benefits

• Salary Range: $120,000–$150,000 annually, commensurate with experience.
• Benefits: Comprehensive medical, dental, and vision insurance; retirement savings plan; paid time off; and ongoing professional development opportunities.

Physical Requirements (Remote)

• Ability to work extended periods at a computer or remote workstation.
• Strong communication skills via digital platforms.
• Must maintain focus, productivity, and attention to detail in a remote environment.