OGeez! Brands - ​Fractional Creative Director

Client: OGeez! Brands

Location: Not specified

Contract: Freelance

Job Description

OGeez! is one of America’s pioneering cannabis-infused gummy brands, seeking a Fractional Creative Director to guide the evolution of its brand identity, packaging, and overall creative strategy across multiple markets. The ideal candidate will possess deep experience in branding, consumer goods packaging, and visual storytelling to define and maintain a cohesive, high-impact brand presence that scales with OGeez!’s growth.

Responsibilities & Engagement Scope

• Lead the management team in a reassessment of the OGeez! brand identity, ensuring consistency across all consumer touchpoints.
• Oversee the creation and refinement of style guides, brand standards, and packaging systems for new and existing product lines.
• Collaborate with internal marketing, operations, and leadership teams, as well as external creative partners or agencies, to drive the company’s visual and brand direction.
• Direct creative strategy for consumer packaging, ensuring compliance and exceptional shelf appeal.
• Translate business goals and consumer insights into strategic creative campaigns that amplify OGeez!’s unique voice and market position.
• Manage creative partners and vendors, ensuring alignment with brand standards, timelines, and budgets.
• Evolve and maintain a consistent visual and verbal brand voice across digital, retail, and experiential channels.

Qualifications

• 8–10 years of experience in branding, packaging design, and creative direction for consumer goods or lifestyle brands.
• A portfolio showcasing world-class brand and packaging work across multiple product categories or markets.
• Experience building and maintaining brand systems and visual guidelines that scale.
• Ability to manage or collaborate with freelancers, small creative teams, or agencies.
• Strong understanding of consumer psychology, retail marketing, and brand differentiation.
• Excellent communication and presentation skills with the ability to translate creative ideas into business impact.
• Proficiency in Adobe Creative Suite and familiarity with design-to-production workflows.
• Experience translating branding into physical packaging, point-of-sale displays, and other collateral.
• Experience in cannabis, food & beverage, or other regulated consumer industries preferred but not required.

Engagement Details

• Structure: Fractional leadership role; open to individuals or small creative firms with retained or project-based models.
• Time Commitment: Approximately 10–20 hours per week (flexible based on project load).
• Location: Flexible / remote, with preference for candidates or firms near operational markets (AZ, IL, NJ).
• Compensation: Competitive retainer or hourly structure commensurate with experience and scope of engagement.

Equal Opportunity Employer

OGeez! is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.